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Category Archives: patient education
Mapping Opportunities with the Non-Physician Prescriber
They write 92% of their prescriptions without consulting a physician and are often the first provider a patient sees, and yet nurse practitioners, physician’s assistants and other non-physician prescribers (NPPs) are still somehow overlooked by pharma as an opportunity to drive sales. A GSW Worldwide report titled The non-physician prescriber will see you now points [...]
Also posted in Advertising, Marketing, Patient Communication, Sales, Strategy, compliance, healthcare, patient compliance Tagged Aetna, GSW Worldwide, non-physician prescriber, nurse practitioner, physician's assistant, physicians, primary care physicians, Professional Marketing, professional sales, report, sales representatives, Sales Reps, Strategy Leave a comment
PharmExec's 2013 Brand of the Year
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To read the March cover story in the PharmExec digital edition, click here.
Also posted in Advertising, FDA, Global, Marketing, Pharm Exec Magazine, Safety, Sales, Strategy, Video Leave a comment
Changing the DNA of Pharma Patient Adherence Programs
by Grant Corbett
Epigenetics is the study of changes in human gene expression, in particular from environmental factors. Pharma is also experiencing epigenetic change. Human genes are formed from DNA, which are instructions much like a blueprint. Similarly, the environment is changing pharmaceutical DNA and how brand marketing is instructed.
Also posted in E-Media, Marketing, Patient Communication, compliance, healthcare, patient compliance Tagged adherence, CBI, compliance, health literacy, Marketing, patient adherence, patient compliance 3 Comments
Measles Outbreak in UK: Why We Need to Maintain a Balance of Communication Power