Category Archives: patient compliance

Say What? The Doctor-Patient Conversation

by Abby Mansfield We spend a lot of time focusing on what our advertising says to physicians, what our reps say to physicians, and what our websites and various other channels communicate to patients. All are important in the marketing of pharma brands. But there’s another critical communication channel we can’t ignore: the doctor-patient conversation.
Also posted in Advertising, Agency Insight, Guest Blog, Marketing, Patient Communication, patient education | Tagged , , , | Leave a comment

Stop Paying Lip Service to Patient-Centricity

by Michael Edwards Pharma has operated the same way for 100 years, but the US healthcare model has changed completely in the last 30 years, for payers, pharmacists, hospitals, and even at the clinician level. These changes necessitate pharma – a traditionally stagnant partner – to change now or further risk having its stubbornness result […]
Also posted in Corporate Responsibility, Guest Blog, leadership, Patient Communication, patient education, People, Strategy | Tagged , , , | Leave a comment

New Tool to Adherence: Oncology Nursing

With Adherence becoming a rallying cry for industry, new technologies are being tested to get patients to take their medicines, with much of the momentum focused on smartphone and tablet-specific approaches. Yesterday, ONS:Edge, a medical communications company unveiled a new partnership with the Mobile Health Library™ (MHL), a mobile-focused clinical engagement platform to provide apps […]
Also posted in E-Media, healthcare, multimedia, Patient Communication, patient education | Tagged , , , , , , | Leave a comment

Six Steps to Better Medicines Adherence

On Friday, the New England Health Institute (NEHI), outlined six “Priorities for Action” to help steer the solution to better medication adherence in the US. These priorities signal public and private policymakers alike to improve the way patients take their medication.
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Why Patient Adherence is a Policy Issue

Joe Ganley, Director of State Government Affairs at McKesson, spoke earlier this year on public health policy and its implications for patient adherence. Here, he provides PharmExec with some highlights of that presentation. PEGD: Why is adherence getting so much attention lately? Medication adherence has always been important to maintaining patient health; however, the enormous […]
Also posted in Guest Blog, healthcare, Regulatory | Tagged , , , , , , | 1 Comment
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