Category Archives: Op-Ed

Europe: Whatever Happened to Faster Reimbursement for Generics?

The plan to accelerate generic pricing and reimbursement has become another tragic European casualty, writes Brussels correspondent Reflector.
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Unlock The True Value of Digital Communication: Knowledge, Motivation, Context

By Morten Hjelmsoe. Interaction between pharma representatives and doctors has traditionally been a paper-based and static experience in which the representative enters with one-quarter of a campaign in hand and then tries to deliver the remaining pieces three more times through the year, losing any momentum created during that initial visit. But to be effective […]
Also posted in E-Media, Marketing, multimedia, Technology | Tagged , , | Leave a comment

The Rise and Rise of Video Marketing

In less than a decade, online video marketing has moved from a standing start to become an essential part of the digital marketing mix. Online analytics experts comScore Inc. recently reported more video was watched online last year than ever before. Almost 90 percent of the American Internet audience viewed online video in December 2013, with […]
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Who's Watching the Drug Watchdogs?

It is nowadays fashionable to question everyone in authority, and there is no shortage of self-appointed watchdogs who aim to make sure that things that happen are happening as they should. The drug industry and drug regulatory authorities have been among the most conspicuous targets of this intense monitoring, on everything from questionable payments to […]
Also posted in Europe, Global, Guest Blog, Regulatory | Tagged , , , , , | 1 Comment

2014: End of the Road for the American Rx Salesperson?

2014: End of the Road for the American Rx Salesperson? “The only thing you’ve got in this world is what you can sell.” Willy Loman Death of a Salesman During my years with two major U.S. pharmaceutical companies, some of the most interesting individuals I got to know were field salespersons.  Certainly one of my […]
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