Category Archives: News
New FDA Campaign Targets Detailing, Trade Shows
In addition to sending out more warning letters and stepping up enforcement activity, the Food and Drug Administration wants health professionals to do more to police drug marketing and advertising. The agency’s “Bad Ad” program urges doctors and other health professionals to report any false or misleading ads or inappropriate marketing pitches. Depending on one’s [...]
Also posted in FDA, Regulatory Tagged Advertising, DDMAC, Detailing, FDA, Margaret Hamburg, Marketing, Professional Marketing Leave a comment
Judgment Day for Pfizer Factories
For once, pharma sales reps and R&D guys can breathe a sigh of relief. The latest round of industry layoffs comes from Pfizer, but this time it will affect the manufacturing force, which will be downsized by 6,000 employees by 2015.
In 2006, the company announced plans to save $4 billion to $5 billion, and after [...]
Also posted in Europe, Global, Manufacturing, Strategy Tagged Cuts, exit strategies, injectables, Ireland, Manufacturing, Pfizer, solid-dose Leave a comment
Astellas and OSI Come Together
The months-long saga is finally over: Astellas’ enhanced offer of $57.50 a share—around $4 billion—has finally netted it Melville, NY-based OSI Pharmaceuticals.
The Japan-based pharma first extended an acquisition offer of $52 per share ($3.5 billion) to OSI on March 1, only to be met with a resounding “Nay” from the board, which said $52 [...]
Also posted in Deals, Strategy Tagged Astellas, hostile takeovers, Japan, mergers, Oncology, OSI, pipeline Leave a comment
Government to Launch Academic Detailing Program
Some of the $1.1 billion in funding for Comparative Effectiveness Research (CER) provided by last year’s economic stimulus legislation will be used to support a major doctor education campaign on drugs and medical products and procedures. The Agency for Healthcare Research and Quality (AHRQ) plans to contract this fall with a marketing or advertising company [...]
Also posted in Medical Education, Sales, Strategy Tagged Agency for Healthcare Research and Quality, CER, economic stimulus, Senate Aging Committee 2 Comments

Pfizer Ends Sutent Trial