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Entries Tagged as 'News Media'

Pfizer Offshores Time-Wasting Work

January 24th, 2008 · 1 Comment

Don’t miss the current issue of Fast Company magazine, which features a look at a fascinating new program at Pfizer. It seems that in the wake of the company’s deep layoffs, Jordan Cohen, senior director of organizational effectiveness, started looking at what executives were doing and discovered that lots of it consisted of menial tasks—researching, […]

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Tags: Strategy · News Media

It's Not Just Vytorin. Now Statins are Under Fire

January 17th, 2008 · 1 Comment

The follow-up to this week’s Vytorin flap has taken an ominous twist. And I’m not just thinking of threatened investigations and lawsuits. A handful of relatively prestigious publications have moved past criticizing Vytorin, Merck, and Schering-Plough and have begun to ask uncomfortable questions about statins in general and the whole idea of lowering cholesterol. In […]

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Tags: R&D · News Media

Pharm Exec News · January 17, 2008

January 17th, 2008 · No Comments

Here are this week’s top news stories, as reported on PharmExec.com:
More Prescriptions Through Learning: The Doctor’s Choice
New report finds that neither sales reps nor patient requests are the deciding factor when it comes to physician prescribing habits, information is—the more the better.
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(2)008: Licensed to Sell
Sales representatives will now need a license to […]

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Tags: Marketing · News Media

The Worst Science Stories of the Year

January 14th, 2008 · No Comments

STATS, the statistics-based media watchdog, has published its annual Dubious Data Awards, flagging the year’s worst science stories. It is, as usual, an impressive list: There’s the tale of the San Francisco mayor, who banned city agencies from buying water in plastic bottles, partly because they’re made of a chemical that sounds a lot like […]

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Tags: Safety · News Media