Category Archives: Meetings

PRSA Day 2: Join the Conversation

By Joanna Breitstein | Published: April 4, 2008
The second dispatch from Marina Maher Communication’s healthcare guru Megan Svensen: It’s the second day of the 19th Annual PRSA Health Academy meeting in Chicago and the morning has provided more valuable learnings. Ed Schipul, CEO of Schipul – The Web Marketing Company, gave a great analogy in his talk: He says joining the blogosphere [...]
Also posted in E-Media, Marketing | 3 Comments

PRSA Day 1: Talking’ Cross Gen

By Joanna Breitstein | Published: April 4, 2008
The discussions over the next model for pharma fall all over the map, but include one central component: a conversation with consumers. How to do it? Here, Megan Svensen, executive vice president of healthcare for Marina Maher Communications, reports in from the annual Public Relations Society of America boot camp on healthcare. I’m coming to you [...]
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ACC News Echoes Cost/Benefit Concerns

By Joanna Breitstein | Published: March 31, 2008
News flowing from the American College of Cardiology meeting has been dominated by Vytorin. And after the presentation analyzing results yesterday, Miller Tabak analyst Les Fundleyter says, “We’re done for the conference in terms of the important stuff. Vytorin is the story this year.” So what is Vytorin’s story exactly? Industry watchers say they are still [...]
Also posted in R&D, Regulatory | 1 Comment

FMCP and Performance-Based Pricing

By Joanna Breitstein | Published: March 17, 2008
The Foundation for Managed Care Pharmacy is all grown up. The nonprofit is flourishing under its executive director, Cindy Pigg (right), who took the reigns back in 2005 after handling pharmaceutical contracting for Cigna for 17 years. She just rang me to talk about her work to retool the organization to do the research that’s [...]
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Pharma Buzz Noticeably Absent at JPMorgan's 2008 Healthare Conference

By Patrick Clinton | Published: January 14, 2008
We didn’t get to travel to this year’s JPMorgan Healthcare Conference, but Pharm Exec contributor Audrey S. Erbes (founder of Erbes & Associates) did. Here are her impressions: There was a lack of usual excitement among drug companies but no sense of distress. Although this year’s event broke attendance records with more than 7,700 participants and 331 [...]
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