Categories
Tags
Abbott Advertising AstraZeneca Barack Obama Biotechnology and Pharmaceuticals Breast cancer Bristol Myers Squibb business Cancer Clinical trial Conditions and Diseases Deal Eli Lilly European Commission European Union FDA Food and Drug Administration Genentech generics GlaxoSmithKline Google GSK HBA Health Health care Johnson & Johnson layoffs Lilly Margaret Hamburg Marketing Merck Novartis Pfizer Pharma Pharmaceutical drug pharmaceutical industry Research and development Roche Sanofi-Aventis Schering Plough social media Twitter U.S. Food and Drug Administration United States Wyeth
Technology News
BioPharm News- Shire Gains European Approval for its Gaucher Disease Treatment
- Mtech Bioprocess Scale-Up Facility to Double in Staff and Size
- ImClone Closes Plant in New Jersey, Consolidating Erbitux Manufacture
- EMA and FDA Seek Applicants for Joint GMP Inspections
- ATMI Expands Bloomington, Minnesota Manufacturing Facility
Clinical Trials News- CRF Health Achieves EXACT ePRO Vendor Certification for Windows Mobile Systems
- ACR Image Metrix Establishes Global Presence
- BioPharm Systems Named to the 2010 Inc. 500|5000 List of Fastest-Growing Companies in the U.S.
- CRF Health Doubles North American Headquarters
- Oracle Completes Acquisition of Phase Forward
Blogroll
-
Meta
Category Archives: Meetings
High-Tech Name Tags (and More) From re:think08
Call me old-fashioned, but the one low-tech item I never expected to see threatened with extinction was the humble but indispensable business card. After Last Thursday’s re:think08, the fifth edition of the seminar on event marketing and team building put on by the communications company Impact Unlimited, I’m not so sure. The event had some [...]
Also posted in Deals, Strategy, Technology Tagged Behance, Chuck Martin, Impact Unlimited, Meetings, ReThink 3 Comments
PRSA Day 2: Join the Conversation
The second dispatch from Marina Maher Communication’s healthcare guru Megan Svensen:
It’s the second day of the 19th Annual PRSA Health Academy meeting in Chicago and the morning has provided more valuable learnings. Ed Schipul, CEO of Schipul – The Web Marketing Company, gave a great analogy in his talk: He says joining the blogosphere [...]
Also posted in E-Media, Marketing 3 Comments
PRSA Day 1: Talking’ Cross Gen
The discussions over the next model for pharma fall all over the map, but include one central component: a conversation with consumers. How to do it? Here, Megan Svensen, executive vice president of healthcare for Marina Maher Communications, reports in from the annual Public Relations Society of America boot camp on healthcare.
I’m coming to you [...]
Also posted in Marketing Leave a comment
ACC News Echoes Cost/Benefit Concerns
News flowing from the American College of Cardiology meeting has been dominated by Vytorin. And after the presentation analyzing results yesterday, Miller Tabak analyst Les Fundleyter says, “We’re done for the conference in terms of the important stuff. Vytorin is the story this year.â€
So what is Vytorin’s story exactly? Industry watchers say they are still [...]
Also posted in R&D, Regulatory 1 Comment

The Truth About Closed-Loop Marketing