Category Archives: Medical Education
Pharma Is Over the Social Media Hump. Now What?
So, pharma is — arguably — “over the social media hump.” Everyone now “wants to do it”. But how does pharma do it? How can companies successfully use social media to market their messages and their products? That’s the question addressed in Pharm Exec’s new episode of Pharma Faceoff, chaired by Barbara Ryan of Deutsche [...]
Also posted in E-Media, FDA, R&D, Regulatory, Safety, Strategy, patient education, social media Leave a comment
Pharma Gets the ProPublica Treatment
Alternative news organization and media allies investigate the industry’s payments to doctors—launching a fresh assault on the ethical status quo.
By Walter Armstrong
Last week, Big Pharma’s practice of paying doctors to do medical education, promote its products, or both was the focus of a multimedia blitz launched by ProPublica in collaboration with National Public Radio, the [...]
Also posted in FDA, Legal, Meetings Tagged compliance, doctor payments, ethics, Medical Education, Pharma, transparency 6 Comments
Government to Launch Academic Detailing Program
Some of the $1.1 billion in funding for Comparative Effectiveness Research (CER) provided by last year’s economic stimulus legislation will be used to support a major doctor education campaign on drugs and medical products and procedures. The Agency for Healthcare Research and Quality (AHRQ) plans to contract this fall with a marketing or advertising company [...]
Also posted in News, Sales, Strategy Tagged Agency for Healthcare Research and Quality, CER, economic stimulus, Senate Aging Committee 2 Comments
CME–No More Fun
Oregon’s Academy of Family Physicians 1,300 members decided to no longer accept pharma supported grants (restricted and non-restricted) for its continuing education programs. And last month, the American Medical Association (AMA) Council on Ethical Judicial Affairs issued a report saying that physician and institutions of medicine should stop the practice altogether.
The idea doesn’t seem to [...]
Posted in Medical Education 1 Comment

Getting IT Together: Empowering the Patient with Health Information