Category Archives: Medical Education

Getting IT Together: Empowering the Patient with Health Information

Tasked with encouraging the widespread exchange of online health information, the new National eHealth Collaborative (NeHC) Consumer Consortium needs to hit the ground running, as CEO Kate Berry tells Jennifer Ringler. To put health IT in the hands of patients, to foster more open communication between patients and physicians, to promote better health and wellness (and [...]
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Pharma Is Over the Social Media Hump. Now What?

So, pharma is — arguably — “over the social media hump.” Everyone now “wants to do it”. But how does pharma do it? How can companies successfully use social media to market their messages and their products? That’s the question addressed in Pharm Exec’s new episode of Pharma Faceoff, chaired by Barbara Ryan of Deutsche [...]
Also posted in E-Media, FDA, R&D, Regulatory, Safety, Strategy, patient education, social media | Leave a comment

Pharma Gets the ProPublica Treatment

Alternative news organization and media allies investigate the industry’s payments to doctors—launching a fresh assault on the ethical status quo. By Walter Armstrong Last week, Big Pharma’s practice of paying doctors to do medical education, promote its products, or both was the focus of a multimedia blitz launched by ProPublica in collaboration with National Public Radio, the [...]
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Government to Launch Academic Detailing Program

Some of the $1.1 billion in funding for Comparative Effectiveness Research (CER) provided by last year’s economic stimulus legislation will be used to support a major doctor education campaign on drugs and medical products and procedures. The Agency for Healthcare Research and Quality (AHRQ) plans to contract this fall with a marketing or advertising company [...]
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CME–No More Fun

Oregon’s Academy of Family Physicians 1,300 members decided to no longer accept pharma supported grants (restricted and non-restricted) for its continuing education programs. And last month, the American Medical Association (AMA) Council on Ethical Judicial Affairs issued a report saying that physician and institutions of medicine should stop the practice altogether. The idea doesn’t seem to [...]
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