Category Archives: Medical Education

Indian Government Proposes Ban on Physician Gifts

By Ben Comer | Published: June 6, 2011
India’s Department of Pharmaceuticals released a 14-page “voluntary code” for drug marketers, which includes a strict ban on gifts to prescribers, among other things. The code, which is open for public comment until June 30th, states that “no gifts, pecuniary advantages or benefits in kind may be supplied, offered or promised to persons qualified to prescribe” [...]
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Getting IT Together: Empowering the Patient with Health Information

By Jennifer Ringler | Published: May 4, 2011
Tasked with encouraging the widespread exchange of online health information, the new National eHealth Collaborative (NeHC) Consumer Consortium needs to hit the ground running, as CEO Kate Berry tells Jennifer Ringler. To put health IT in the hands of patients, to foster more open communication between patients and physicians, to promote better health and wellness (and [...]
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Pharma Is Over the Social Media Hump. Now What?

By Julian Upton | Published: November 10, 2010
So, pharma is — arguably — “over the social media hump.” Everyone now “wants to do it”. But how does pharma do it? How can companies successfully use social media to market their messages and their products? That’s the question addressed in Pharm Exec’s new episode of Pharma Faceoff, chaired by Barbara Ryan of Deutsche [...]
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Pharma Gets the ProPublica Treatment

By Walter Armstrong | Published: October 27, 2010
Alternative news organization and media allies investigate the industry’s payments to doctors—launching a fresh assault on the ethical status quo. By Walter Armstrong Last week, Big Pharma’s practice of paying doctors to do medical education, promote its products, or both was the focus of a multimedia blitz launched by ProPublica in collaboration with National Public Radio, the [...]
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Government to Launch Academic Detailing Program

By Jill Wechsler | Published: April 21, 2010
Some of the $1.1 billion in funding for Comparative Effectiveness Research (CER) provided by last year’s economic stimulus legislation will be used to support a major doctor education campaign on drugs and medical products and procedures. The Agency for Healthcare Research and Quality (AHRQ) plans to contract this fall with a marketing or advertising company [...]
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