Category Archives: Medical Education
The Increasing Value of Medical Science Liaisons
Can’t get your sales rep into that academic medical center? Try sending a medical science liaison (MSL). A new study from Industry Standard Research (ISR) found that MSLs enjoy better access and higher levels of trust among oncologists. Docs also want different kinds of information from MSLs, according to the study findings.
Also posted in Advertising, Marketing, Sales, Strategy, patient education Tagged ISR, Medical Science Liaison, MSL 2 Comments
Cleveland Clinic Backs Quiz to Keep Docs Sharp
By challenging physicians to be The SmartestDoc, MDLinx and the Cleveland Clinic are using competition to promote education.
On Tuesday, M3 USA’s MDLinx, a pharma advertising supported informational website for physicians, launched a new quiz – The SmartestDoc – for internal medicine and family physicians. In collaboration with MDLinx, the Cleveland Clinic is providing [...]
Also posted in Advertising, E-Media, Marketing, Strategy, Technology, social media Tagged Cleveland Clinic, cme, Medical Education, physicians, Professional Marketing Leave a comment
Medical Economics: New Highs for a Historic Brand
Medical Economics has been named "Media Brand of the Year" but MM&M magazie, one of sister publication Pharm Exec's main competitors.
Also posted in Advertising, Biotech, E-Media, Marketing, Strategy, healthcare Tagged Advanstar, life sciences, Medical Economics, MM&M, primary care physicians Leave a comment
Indian Government Proposes Ban on Physician Gifts
India’s Department of Pharmaceuticals released a 14-page “voluntary code” for drug marketers, which includes a strict ban on gifts to prescribers, among other things.
The code, which is open for public comment until June 30th, states that “no gifts, pecuniary advantages or benefits in kind may be supplied, offered or promised to persons qualified to prescribe” [...]
Also posted in Advertising, Emerging Markets, Global, Marketing, Strategy Tagged Emerging Markets, Global, india, Marketing, Professional Marketing, promotions, Regulatory Leave a comment

The Sunshine Act: Cloudier Still?