Category Archives: Medical Education

The Sunshine Act: Cloudier Still?

By Clark Herman | Published: February 7, 2013

With the recent release of the Patient Protection Sunshine Act (PPSA), the Center for Medicare and Medicaid Services (CMS) has established reporting requirements to ensure that drug manufacturers properly disclose payments to physicians in areas of research, continuing medical education, etc. However a key uncertainty is the issue of state pre-emption. While state and local [...]

Also posted in Legal, Manufacturing, Meetings, Regulatory, compliance | Tagged Payment disclosure, Physician payments, Sunshine Act | 1 Comment

The Increasing Value of Medical Science Liaisons

By Ben Comer | Published: August 3, 2012

Can’t get your sales rep into that academic medical center? Try sending a medical science liaison (MSL). A new study from Industry Standard Research (ISR) found that MSLs enjoy better access and higher levels of trust among oncologists. Docs also want different kinds of information from MSLs, according to the study findings.

Also posted in Advertising, Marketing, Sales, Strategy, patient education | Tagged ISR, Medical Science Liaison, MSL | 2 Comments

Cleveland Clinic Backs Quiz to Keep Docs Sharp

By Ben Comer | Published: April 2, 2012

By challenging physicians to be The SmartestDoc, MDLinx and the Cleveland Clinic are using competition to promote education. On Tuesday, M3 USA’s MDLinx, a pharma advertising supported informational website for physicians, launched a new quiz – The SmartestDoc – for internal medicine and family physicians. In collaboration with MDLinx, the Cleveland Clinic is providing [...]

Also posted in Advertising, E-Media, Marketing, Strategy, Technology, social media | Tagged Cleveland Clinic, cme, Medical Education, physicians, Professional Marketing | Leave a comment

Medical Economics: New Highs for a Historic Brand

By William Looney | Published: February 9, 2012

Medical Economics has been named "Media Brand of the Year" but MM&M magazie, one of sister publication Pharm Exec's main competitors.

Also posted in Advertising, Biotech, E-Media, Marketing, Strategy, healthcare | Tagged Advanstar, life sciences, Medical Economics, MM&M, primary care physicians | Leave a comment

Indian Government Proposes Ban on Physician Gifts

By Ben Comer | Published: June 6, 2011

India’s Department of Pharmaceuticals released a 14-page “voluntary code” for drug marketers, which includes a strict ban on gifts to prescribers, among other things. The code, which is open for public comment until June 30th, states that “no gifts, pecuniary advantages or benefits in kind may be supplied, offered or promised to persons qualified to prescribe” [...]

Also posted in Advertising, Emerging Markets, Global, Marketing, Strategy | Tagged Emerging Markets, Global, india, Marketing, Professional Marketing, promotions, Regulatory | Leave a comment