Category Archives: Medical Education

The British Medical Journal's Statin 'Apology'

By Philip Ward. For any Brit involved in medical publishing, the British Medical Journal (BMJ) is the Holy Grail. So it came as a huge shock when editor-in-chief Fiona Godlee, MD, admitted last week that important — and seemingly quite basic — mistakes were made in a key paper on statins. Worse still, she didn’t […]
Also posted in Europe, Guest Blog, healthcare, Op-Ed | Tagged , , , , , | Leave a comment

Digital Education a Key Bridge to Tapping Emerging Markets

In our second Q&A installment previewing next month’s iPharma2014 conference in New York City, we spoke with David Stern, executive VP of global commercial operations with OvaScience. Stern will be presenting on “Going Global – Innovative Tactics to Engage Emerging Markets and Extend the Global Strategy to a Regional Level.” Drawing from his time as […]
Also posted in Emerging Markets, Global, healthcare, Patient Communication, Strategy | Tagged , , , , | Leave a comment

The Rise of the Patient Participant

Either the doctor’s best friend or nightmare, the e-patient movement (the ‘e’ could stand for engaged or empowered) is here to stay and growing, writes Marylyn Donahue. Championing patients as full partners in their own medical care, via the use of online communities and social media sites are slowly but surely turning patients into participants […]
Also posted in E-Media, healthcare, multimedia, Patient Communication, patient education, social media, Technology | Tagged , , , | Leave a comment

Confessions of a Compliance Director

In anticipation of CBI’s (a PharmExec sibling company) 11th Annual Pharma Compliance Congress happening later this month, PharmExec spoke with a compliance director at a mid-sized pharma ($5 billion in annual sales) about life under a CIA, and the potential trigger issues for 2014. In an effort to promote candor and avoid overly circumspect responses, […]
Also posted in compliance, Corporate Responsibility, E-Media, Emerging Markets, FDA, healthcare, Legal, Marketing, pricing, Regulatory, Sales, social media, Strategy | Tagged , , , , , , , , , , , , , , | Leave a comment

The Sunshine Act Makes for Gloomy Sales Reps

On Café Pharma message boards, the drug industry’s online water cooler, anonymous sales reps are sounding off on the Physician Payment Sunshine Act and its implications for their battered profession. Here’s a selection from a thread that PharmExec came across, edited for spelling, punctuation, and coherence:
Also posted in Advertising, compliance, Marketing, Regulatory, Sales, social media | Tagged , , , | 2 Comments
  • Categories

  • Meta