Category Archives: Marketing

On-Demand Marketing Re-invents Customer Relationships

Staying on top of the marketing information stream can be difficult for your customers, but plans for a ‘holistic’ healthcare network could make relationships easier to manage. 2014 has started the way 2013 ended in the long and painful saga of pharma and Social media. In a January 21st post for Forbes, Ed Silverman reported […]
Also posted in E-Media, multimedia, social media | Tagged , , , , | Leave a comment

IMS's Top 10 Pharma Social Media Engagers

The IMS Institute for Healthcare Informatics worked up a methodology for assessing the effectiveness of pharma’s social media efforts across Facebook, Twitter and YouTube, according to three indices: reach (total number of people reached through each channel via likes, shares and re-tweets); relevance (extent to which content is being shared and forwarded); and relationship (amount […]
Also posted in Advertising, E-Media, leadership, patient education, Regulatory, social media, Strategy, Technology | Tagged | 1 Comment

Confessions of a Compliance Director

In anticipation of CBI’s (a PharmExec sibling company) 11th Annual Pharma Compliance Congress happening later this month, PharmExec spoke with a compliance director at a mid-sized pharma ($5 billion in annual sales) about life under a CIA, and the potential trigger issues for 2014. In an effort to promote candor and avoid overly circumspect responses, […]
Also posted in compliance, Corporate Responsibility, E-Media, Emerging Markets, FDA, healthcare, Legal, Medical Education, pricing, Regulatory, Sales, social media, Strategy | Tagged , , , , , , , , , , , , , , | Leave a comment

Seeing Beyond the Big Data Backlash

There has been a lot of talk lately that ‘Big Data’ is just BS. Peter Houston looks beyond the hype to reveal what companies should be focusing on. Do you remember the first time you heard the phrase ‘Big Data’? Chances are, unless data’s what you do, it was last year. Big Data became big […]
Also posted in E-Media, Global, Guest Blog, Op-Ed | Tagged , | 2 Comments

Pharma Needs To Do More Than Attract Digital Talent

Pharma needs to do more than attract digital talent As digital becomes a greater part of the Pharma marketing mainstream, can the sector attract the digital marketing talent it needs to succeed in the space? That’s a question pondered this week by Rich Meyer on his World of DTC Marketing blog. Rich, ex-Eli Lilly, was […]
Also posted in E-Media, Europe, Global, Guest Blog, multimedia, Op-Ed, social media | Leave a comment
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