Category Archives: Marketing
ePharma Summit: Turning Big Data into Better Content
Physicians and patients are more intimately engaged with their digital devices than ever before, but the content pharma delivers is either rigidly scientific or numbingly bland. Can stronger analytical processes and more data produce a scalable human voice for individual customers?
Also posted in Advertising, E-Media, Events, FDA, Patient Communication, Regulatory, Sales, Strategy, Technology, healthcare, multimedia, social media Tagged digital marketing, ePharma Summit, patient education, patient engagement, Professional Marketing Leave a comment
Tom Abrams: Caronia Won't Stop Off-Label Enforcement
The much-discussed US v. Caronia case, which has raised questions about the Food and Drug Administration prosecution of pharma companies for making off-label product claims, doesn’t change very much, according to FDA’s top drug marketing enforcer.
Also posted in Advertising, Agency Insight, E-Media, FDA, Legal, Regulatory, leadership, social media Tagged CBI, FDA, First Amendment, misbranding, off-label, OPDP, Tom Abrams, US v. Caronia 1 Comment
Pharma's Promotional Spend: What's the Right Target?
Global consultancy Cegedim has released its latest survey on how and where big Pharma puts its promotional dollar. Pharmaceutical Promotional Spend: Global Trends reports that spending in emerging markets significantly increased last year, while Europe and US declined slightly. Although overall promotion spending remained flat worldwide at $90 billion, the US still accounts for the [...]
Also posted in Advertising, Emerging Markets, Europe, Global, Meetings, Sales, Strategy, Technology, social media Tagged Detailing, digital, Global, Promotion, sales representatives, trends Leave a comment
Pharma 2012 Layoffs
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Also posted in Emerging Markets, Europe, Global, Manufacturing, News, People, R&D, Sales, Strategy, Video Leave a comment

Following Industry, OPDP Hopes to Eliminate Silos in Ad Review