Category Archives: Marketing

Following Industry, OPDP Hopes to Eliminate Silos in Ad Review

By Ben Comer | Published: March 8, 2013

The Office of Prescription Drug Promotion (OPDP) is reorganizing its two primary advertising review divisions – professional and consumer – in an attempt to stay in line with the silo-breaking, multi-channel promotional output pouring in from pharma. The line between physician marketing and consumer marketing has blurred as the facets of a brand campaign – from [...]

Also posted in Advertising, E-Media, FDA, Legal, Patient Communication, Regulatory, Sales, compliance, patient education, social media | Tagged CDER, DDMAC, Janet Woodcock, OPDP | Leave a comment

ePharma Summit: Turning Big Data into Better Content

By Ben Comer | Published: March 6, 2013

Physicians and patients are more intimately engaged with their digital devices than ever before, but the content pharma delivers is either rigidly scientific or numbingly bland. Can stronger analytical processes and more data produce a scalable human voice for individual customers?

Also posted in Advertising, E-Media, Events, FDA, Patient Communication, Regulatory, Sales, Strategy, Technology, healthcare, multimedia, social media | Tagged digital marketing, ePharma Summit, patient education, patient engagement, Professional Marketing | Leave a comment

Tom Abrams: Caronia Won't Stop Off-Label Enforcement

By Jill Wechsler | Published: January 30, 2013

The much-discussed US v. Caronia case, which has raised questions about the Food and Drug Administration prosecution of pharma companies for making off-label product claims, doesn’t change very much, according to FDA’s top drug marketing enforcer.

Also posted in Advertising, Agency Insight, E-Media, FDA, Legal, Regulatory, leadership, social media | Tagged CBI, FDA, First Amendment, misbranding, off-label, OPDP, Tom Abrams, US v. Caronia | 1 Comment

Pharma's Promotional Spend: What's the Right Target?

By Clark Herman | Published: January 17, 2013

Global consultancy Cegedim has released its latest survey on how and where big Pharma puts its promotional dollar. Pharmaceutical Promotional Spend: Global Trends reports that spending in emerging markets significantly increased last year, while Europe and US declined slightly. Although overall promotion spending remained flat worldwide at $90 billion, the US still accounts for the [...]

Also posted in Advertising, Emerging Markets, Europe, Global, Meetings, Sales, Strategy, Technology, social media | Tagged Detailing, digital, Global, Promotion, sales representatives, trends | Leave a comment

Pharma 2012 Layoffs

By Reid Paul | Published: January 9, 2013

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Also posted in Emerging Markets, Europe, Global, Manufacturing, News, People, R&D, Sales, Strategy, Video | Leave a comment