Category Archives: Marketing

Some Content on Content Marketing

by Al Topin Do I have the only e-mail inbox clogged with more and more content about content marketing? You know, content marketing agencies or software vendors sending content about how you, too can learn to do content marketing? Add this to what I get from brands doing content marketing, and my inbox seems like […]
Also posted in Advertising, Agency Insight, Guest Blog, leadership | Tagged , | Leave a comment

Abrams Talks Social Media at DIA

“It doesn’t turn me on to send a warning letter.” –Tom Abrams, during a Q&A at DIA.  Instead of repeating his yearly Drug Information Association (DIA) conference claim that social media guidance remains among the FDA’s Office of Prescription Drug Promotion’s (OPDP) “highest priorities,” to be published in due course, Tom Abrams, director of OPDP, […]
Also posted in Advertising, E-Media, FDA, Legal, Meetings, Patient Communication, Regulatory, social media, Strategy, Technology | Tagged , , , , , | Leave a comment

What Does ‘Off Label’ Mean in 2014?

by Tom Norton Years ago, while sitting in an Rx company lunch room, I was listening to one of the company’s top sales reps discuss the commercial progress a recently launched prescription was making. The rep said that the product was selling “OK” under its FDA approved, indicated therapeutic area. However, he quietly said, “It’s […]
Also posted in Biotech, FDA, Guest Blog, healthcare, Legal, Market Access, pricing, Regulatory, Strategy | Tagged , , | 1 Comment

Investment in Pharma Sales “Flat” in 2013

Industry investment in pharma sales force and marketing channels remained “flat” in 2013 at just under €85 billion constant US dollars, according to newly released data from Cegedim Strategic Data (CSD).
Also posted in Emerging Markets, Europe, Global, Sales, Strategy | Tagged , , , | Leave a comment

Lack of Multichannel Confidence: A Step on the Road to Digital Maturity

I’ve been lucky enough to get a sneak preview of Across Health’s 2014 Multichannel Barometer report. This is the sixth year the Belgium-based digital consultancy has conducted its Barometer survey and it’s interesting to look at the progress, or lack thereof, across the years. The data collected for last year’s survey led Across CEO Fonny […]
Also posted in E-Media, Europe, Guest Blog, multimedia, Op-Ed, Technology | Tagged , , | Leave a comment
  • Categories

  • Meta