IAG Research just released the most recalled new pharma television ads for 2007. Check out the full story at PharmExec.com

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“FDA Seeks to Broaden Range of Use for Drugs” read a headline in this past weekend’s New York Times. You’d be forgiven if you thought the article was about FDA trying to broaden the use of drugs—but in fact it was about something quite different: a new FDA draft guidance that would change the rules [...]

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After eight years at CCA Advertising, Mike Devlin has left to join Concentric Advertising, as head of its new pharma consumer shop.
This follows some of the general shuffling that’s taken place at CCA Advertising since inVentiv’s $65 million buyout of the company. Some report that CCA is pushing much of its consumer work under its [...]

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Cynthia Phillips (right), director of regulatory advertising at Shire HGT, closed this year’s ePharma Summit with a conversation about managing regulatory risks in the world of Web 2.0. Here are some of her comments:
Is the Web promotional labeling? DDMAC does not want to tell us what it is thinking; it just wants to hit us [...]

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The United States’ Hispanic market is larger than the whole population of Canada, yet pharma can’t seem to grow its business with the Hispanic consumer, explained Jorge Daboub (right), VP marketing and business development of the Univision Television Group, today at the ePharma Summit.
Some key facts on the Hispanic market:

Hispanics tend to revere physicians [...]

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This afternoon at ePharma Summit, ComScore Vice President Carolina Petrini (right) explained how to measure the impact of online branding. Her company tracked the online behavior of patients and prospects, examining whether they interacted with Rx Web branding.
The bottom line:

e-marketing tactics (display ads) work best for awareness
Web sites work best for adherence and new [...]

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Rich media took center stage at the ePharma Summit as a panel of online creative directors chatted about what new types of online advertising technology work best. Some of their examples:

A Nuvaring ad with a drop-down menu that allows the user to print a coupon.
A Nasonex ad with a Flash Media graphic that expands to [...]

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“What do physicians want?” asked Robert Nauman (right), a principle with Biopharma Advisors, at a panel about physicians and technology at the 2008 ePharma Summit. “They want help finding information fast. I think there is interactive technology out there today that will help us get there.”
New technologies don’t get picked up for several reasons:

[...]

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What’s wrong with the way pharma uses e-marketing? At the annual ePharma Summit, a panel of former e-marketers agreed that too many companies think of e-strategies as a separate marketing component rather than as part of a holistic approach.
“Web sites are a natural point of integration,” said moderator Peter Justason (above) of Johnson & [...]

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The topic of healthcare is more discussed on the Internet than Britney Spears—and it’s second only to money. But pharma still hasn’t managed to harness the Web to its full potential. That’s the consensus of a panel of industry experts at this year’s ePharma Summit, taking place today in Philadelphia.
The biggest reason? Fear. It once [...]

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