Category Archives: Marketing
PharmExec's 2013 Brand of the Year
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To read the March cover story in the PharmExec digital edition, click here.
Also posted in Advertising, FDA, Global, Pharm Exec Magazine, Safety, Sales, Strategy, Video, patient education Leave a comment
Changing the DNA of Pharma Patient Adherence Programs
by Grant Corbett
Epigenetics is the study of changes in human gene expression, in particular from environmental factors. Pharma is also experiencing epigenetic change. Human genes are formed from DNA, which are instructions much like a blueprint. Similarly, the environment is changing pharmaceutical DNA and how brand marketing is instructed.
Also posted in E-Media, Patient Communication, compliance, healthcare, patient compliance, patient education Tagged adherence, CBI, compliance, health literacy, Marketing, patient adherence, patient compliance 3 Comments
ePharma Summit: Turning Big Data into Better Content
Physicians and patients are more intimately engaged with their digital devices than ever before, but the content pharma delivers is either rigidly scientific or numbingly bland. Can stronger analytical processes and more data produce a scalable human voice for individual customers?
Also posted in Advertising, E-Media, Events, FDA, Patient Communication, Regulatory, Sales, Strategy, Technology, healthcare, multimedia, social media Tagged digital marketing, ePharma Summit, patient education, patient engagement, Professional Marketing Leave a comment

Marketing: Harnessing the Power of 'Pull'