Category Archives: Marketing

Marketing: Harnessing the Power of 'Pull'

By Guest Blogger | Published: April 3, 2013

Pull marketing – rethinking channel building A big problem Since the early days of the internet, we’ve been busy creating websites and other digital channels. It’s not an exaggeration to say that most pharmaceutical companies already have hundreds of websites and still more are coming. And now everybody is building apps. There’s a lot of activity here and in many ways [...]

Also posted in Europe, Global, Guest Blog, Strategy | Tagged Marketing, pull marketing, Sales, sales forces effectiveness | Leave a comment

PharmExec's 2013 Brand of the Year

By Reid Paul | Published: March 19, 2013

brightcove.createExperiences(); To read the March cover story in the PharmExec digital edition, click here.

Also posted in Advertising, FDA, Global, Pharm Exec Magazine, Safety, Sales, Strategy, Video, patient education | Leave a comment

Changing the DNA of Pharma Patient Adherence Programs

By Guest Blogger | Published: March 12, 2013

by Grant Corbett Epigenetics is the study of changes in human gene expression, in particular from environmental factors. Pharma is also experiencing epigenetic change. Human genes are formed from DNA, which are instructions much like a blueprint. Similarly, the environment is changing pharmaceutical DNA and how brand marketing is instructed.

Also posted in E-Media, Patient Communication, compliance, healthcare, patient compliance, patient education | Tagged adherence, CBI, compliance, health literacy, Marketing, patient adherence, patient compliance | 3 Comments

Following Industry, OPDP Hopes to Eliminate Silos in Ad Review

By Ben Comer | Published: March 8, 2013

The Office of Prescription Drug Promotion (OPDP) is reorganizing its two primary advertising review divisions – professional and consumer – in an attempt to stay in line with the silo-breaking, multi-channel promotional output pouring in from pharma. The line between physician marketing and consumer marketing has blurred as the facets of a brand campaign – from [...]

Also posted in Advertising, E-Media, FDA, Legal, Patient Communication, Regulatory, Sales, compliance, patient education, social media | Tagged CDER, DDMAC, Janet Woodcock, OPDP | Leave a comment

ePharma Summit: Turning Big Data into Better Content

By Ben Comer | Published: March 6, 2013

Physicians and patients are more intimately engaged with their digital devices than ever before, but the content pharma delivers is either rigidly scientific or numbingly bland. Can stronger analytical processes and more data produce a scalable human voice for individual customers?

Also posted in Advertising, E-Media, Events, FDA, Patient Communication, Regulatory, Sales, Strategy, Technology, healthcare, multimedia, social media | Tagged digital marketing, ePharma Summit, patient education, patient engagement, Professional Marketing | Leave a comment