Category Archives: Marketing

PhRMA Calls for New Style Search Link Ads

By George Koroneos | Published: March 10, 2010
The Pharmaceutical Research and Manufacturers of America (PhRMA), on Tuesday, revealed its comments to FDA about how to handle search link ads on sites such as Google and Yahoo. PhRMA showed off two versions of its recommended search ad, one with a universal symbol that’s easily recognizable as a link to risk information (the sample one [...]
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Takeda Changes Dexlansoprazole Brand Name From Kapidex to Dexilant

By Oriana Schwindt | Published: March 5, 2010
Takeda’s US subsidiary launched its proton pump inhibitor dexlansoprazole last February under the name Kapidex. No one thought they’d have to find a new name a year later. But shortly after the launch, the company began getting reports of dispensing errors. Some were due to prescription misreading, others to simple, honest mistakes. The two drugs causing [...]
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Tweeting to Your Facebook: Why Pharma Is So Bad With Social Media

By Oriana Schwindt | Published: February 4, 2010
For those of you who didn’t know, it’s Social Media Week. Granted, the week is almost over, but the panel that you all care about didn’t take place until yesterday afternoon here in NYC. The panel’s mouthful of a name—“Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries”—is nevertheless an accurate description of the [...]
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NuvaRing Tops List of Most Visited Sites Via TV

By George Koroneos | Published: January 14, 2010
Image by urbanlatinfemale via Flickr Market-analyst firm Manhattan Research, on Tuesday, released a list of the top branded pharma Web sites based on traffic generated from consumer television ads. Topping the list was the contraceptive NuvaRing, which was all over television this past year. Cialis and Latisse round out the top three Web sites. Manhattan Research tracked about [...]
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One to Watch: Q&A with Paul Dyer

By Brittany Agro | Published: December 10, 2009
Paul Dyer, eMedia Director, WeissComm Group (WCG), is already on his way to the top not only on PR News’ 15 to watch list, but also as an emerging leader in the online healthcare landscape. At 26, Paul Dyer has a long list of accolades that most young professionals his age only dream about. As eMedia [...]
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