Category Archives: Marketing

Your 2014 Medicaid Sales & Marketing Plans

By Guest Blogger | Published: May 21, 2013
by Tom Norton If you are an Rx regional sales director or a product marketing manager, I have a somewhat provocative question for you:  How exactly are you planning your 2014 Medicaid strategy?
Also posted in Advertising, Guest Blog, Legal, Market Access, Regulatory, Sales, Strategy, healthcare, pricing | Tagged , , , , , , , , , , | Leave a comment

Protecting Your "Online Reputation"

By Guest Blogger | Published: May 21, 2013
By Don Sorenson. For CEOs who have spent long years and countless funds building a solid pharmaceutical brand and life-changing drugs, discovering defamatory remarks about your company online can come as quite a shock. Even worse, the negative comments about the company are often published on social media and popular review websites that rank high in [...]
Also posted in Guest Blog, social media | Tagged , , , , , | 1 Comment

Data: Is Bigger Always Better?

By Guest Blogger | Published: May 15, 2013
One of the things that we’re hearing a lot about right now is big data. We’re told that we’re entering an era of big data that will come to transform business and government services alike. For data, so the thinking goes, the bigger the better. But, asks Agnitio’s Morten Hjelmsoe,  is this always the case?
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Catch On to Content Marketing

By Guest Blogger | Published: May 7, 2013
Pharma should have a head start in the content marketing race, but familiar fears are holding it back, writes Peter Houston. You know this: digital marketing means you have the potential to get your message in front of more people than ever before; search and social media offer reach on an unparalleled scale. According to global [...]
Also posted in Europe, Global, Guest Blog, Op-Ed | Leave a comment

Ad Agency Encourages Pharma Marketers to Reboot

By Ben Comer | Published: April 16, 2013
People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don Draper [...]
Also posted in Advertising, Agency Insight, Emerging Markets, FDA, Patient Communication, People, Regulatory, Sales, Strategy, Technology, healthcare, leadership, patient education, social media | Tagged , , , , , , , , , , , , | 1 Comment