Raise your hand if you have a TiVO or some other brand of digital video recorder (DVR).
Chances are good that if you have cable or satellite television programming, you have a time-shifting device and you’ve fully mastered the art at fast forwarding past all the commercials until the precise moment the program comes back on.
Think […]

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Market research firm Synovate yesterday released the results of its global survey designed to figure out what people really think about healthcare. The firm interviewed 9,642 people in 12 countries, including Brazil, Bulgaria, Canada, Germany, India, Malaysia, Netherlands, Russia, Serbia, Slovakia, Turkey and the United States.
Here are few factoids gleaned from the data:
• In India, […]

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The second dispatch from Marina Maher Communication’s healthcare guru Megan Svensen:
It’s the second day of the 19th Annual PRSA Health Academy meeting in Chicago and the morning has provided more valuable learnings. Ed Schipul, CEO of Schipul – The Web Marketing Company, gave a great analogy in his talk: He says joining the blogosphere […]

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The discussions over the next model for pharma fall all over the map, but include one central component: a conversation with consumers. How to do it? Here, Megan Svensen, executive vice president of healthcare for Marina Maher Communications, reports in from the annual Public Relations Society of America boot camp on healthcare.
I’m coming to you […]

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The Foundation for Managed Care Pharmacy is all grown up. The nonprofit is flourishing under its executive director, Cindy Pigg (right), who took the reigns back in 2005 after handling pharmaceutical contracting for Cigna for 17 years. She just rang me to talk about her work to retool the organization to do the research that’s […]

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Mark Stevens is at it again. This time, the guy who informed you that Your Marketing Sucks (Crown Business) wants you to know that God Is a Salesman (Hachette Book Group USA/Center Street). And no, he’s not kidding.
Say what you will about his provocative titles—clearly, Stevens is doing something right. He’s the CEO of MSCO, […]

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IAG Research just released the most recalled new pharma television ads for 2007. Check out the full story at PharmExec.com

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“FDA Seeks to Broaden Range of Use for Drugs” read a headline in this past weekend’s New York Times. You’d be forgiven if you thought the article was about FDA trying to broaden the use of drugs—but in fact it was about something quite different: a new FDA draft guidance that would change the rules […]

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After eight years at CCA Advertising, Mike Devlin has left to join Concentric Advertising, as head of its new pharma consumer shop.
This follows some of the general shuffling that’s taken place at CCA Advertising since inVentiv’s $65 million buyout of the company. Some report that CCA is pushing much of its consumer work under its […]

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Cynthia Phillips (right), director of regulatory advertising at Shire HGT, closed this year’s ePharma Summit with a conversation about managing regulatory risks in the world of Web 2.0. Here are some of her comments:
Is the Web promotional labeling? DDMAC does not want to tell us what it is thinking; it just wants to hit us […]

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