Category Archives: Marketing

Marketing: Harnessing the Power of Data

The rapid growth of digital channels has made the marketing activities of life science companies more complex than ever before. A lack of uniform measurement standards, siloed reporting and incompatible data across both agencies and brands have created an environment where many organizations are unable to determine which channels are driving real impact and where […]
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Pharma Rep Access Down 33 Per Cent Since 2008

The steady decline of pharmaceutical sales representative access to physicians is spreading to previously rep-friendly specialties, says the ZS Associates spring 2014 AccessMonitorT report.
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Mastering the Language of Payers

By Sydney Rubin. The first rule of effective communications — whether speaking to a beloved offspring or an important customer — is to know your audience. We must understanding what motivates the listener, what they care about, what language will most likely persuade. Don’t expect an argument on the importance of retirement savings to convince […]
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Focusing On the Metrics That Matter: A Quick Guide to Marketing Analytics

The medicines business is all about data. Drug discovery relies on the meticulous interpretation of experimental results; clinical trials involve carefully analysing streams of information relating to patient response; even physician decision-making around the most appropriate therapies is becoming more and more data driven. There is no question, data is big on the science side […]
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Some Content on Content Marketing

by Al Topin Do I have the only e-mail inbox clogged with more and more content about content marketing? You know, content marketing agencies or software vendors sending content about how you, too can learn to do content marketing? Add this to what I get from brands doing content marketing, and my inbox seems like […]
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