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Category Archives: leadership
The Rising Clout of the Patient
by Sarah Krüg
In 2011, the patient’s clout as a stakeholder was firmly established, as reflected in several industry conferences. What’s next for the patient in 2012?
Also posted in Events, Meetings, Patient Communication, Strategy, Technology, patient education, social media Tagged e-Patient Connections Conference, patient communication, patient groups 1 Comment
Arise Sir Andrew (Witty)
Big Pharma received a nod in the UK’s New Year’s Honours List this week when a knighthood was duly bestowed upon GSK’s Andrew Witty — making him ‘Sir Andrew’ to you and me. For once, though, receiving such an honor did not exactly place him in totally exalted company.
Lilly's Decentralized Global Launch Strategy
Global headquarters may get the strategic ball rolling for a new drug launch, but Lilly’s affiliates are responsible for bringing home the bacon, according to a Lilly global brand director.
What Pharma Could Do for Occupy Wall Street
Demonstrators at Zuccotti Park in New York City persevered through the first snow of the season, while reports from other U.S.-based occupations – in Denver, Oakland, Nashville and other cities – are tallying the arrests, which have become increasingly frequent, and forceful. “The whole world is watching,” a chant that gained prominence during anti-war protests [...]
Also posted in Corporate Responsibility, Events, Market Access, Strategy Tagged Occupy Wall Street, OWS 7 Comments
Genentech Runs Voluntary Corrective Ads for Boniva