Category Archives: Patient Communication

Measles Outbreak in UK: Why We Need to Maintain a Balance of Communication Power

By Guest Blogger | Published: April 22, 2013

The current UK measles outbreak reminds us that, as far as healthcare communication is concerned, the voice of the people is not necessarily the voice of God, writes Reflector. The localized outbreak of measles in the UK is alarming in more ways than one. There can only be sympathy for the victims of this sudden return [...]

Also posted in Europe, Global, Guest Blog, Technology, healthcare, patient education, social media | Tagged healthcare communication, measles, UK | Leave a comment

Ad Agency Encourages Pharma Marketers to Reboot

By Ben Comer | Published: April 16, 2013

People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don Draper [...]

Also posted in Advertising, Agency Insight, Emerging Markets, FDA, Marketing, People, Regulatory, Sales, Strategy, Technology, healthcare, leadership, patient education, social media | Tagged Agency, big data, Crossix, digital health, digital marketing, Fitbit, FuelBand, GE Healthcare, Happtique, Intouch Solutions, mHealth, mobile health, Sanofi | 1 Comment

Mapping Opportunities with the Non-Physician Prescriber

By Clark Herman | Published: April 5, 2013

They write 92% of their prescriptions without consulting a physician and are often the first provider a patient sees, and yet nurse practitioners, physician’s assistants and other non-physician prescribers (NPPs) are still somehow overlooked by pharma as an opportunity to drive sales. A GSW Worldwide report titled The non-physician prescriber will see you now points [...]

Also posted in Advertising, Marketing, Sales, Strategy, compliance, healthcare, patient compliance, patient education | Tagged Aetna, GSW Worldwide, non-physician prescriber, nurse practitioner, physician's assistant, physicians, primary care physicians, Professional Marketing, professional sales, report, sales representatives, Sales Reps, Strategy | Leave a comment

Changing the DNA of Pharma Patient Adherence Programs

By Guest Blogger | Published: March 12, 2013

by Grant Corbett Epigenetics is the study of changes in human gene expression, in particular from environmental factors. Pharma is also experiencing epigenetic change. Human genes are formed from DNA, which are instructions much like a blueprint. Similarly, the environment is changing pharmaceutical DNA and how brand marketing is instructed.

Also posted in E-Media, Marketing, compliance, healthcare, patient compliance, patient education | Tagged adherence, CBI, compliance, health literacy, Marketing, patient adherence, patient compliance | 3 Comments

Following Industry, OPDP Hopes to Eliminate Silos in Ad Review

By Ben Comer | Published: March 8, 2013

The Office of Prescription Drug Promotion (OPDP) is reorganizing its two primary advertising review divisions – professional and consumer – in an attempt to stay in line with the silo-breaking, multi-channel promotional output pouring in from pharma. The line between physician marketing and consumer marketing has blurred as the facets of a brand campaign – from [...]

Also posted in Advertising, E-Media, FDA, Legal, Marketing, Regulatory, Sales, compliance, patient education, social media | Tagged CDER, DDMAC, Janet Woodcock, OPDP | Leave a comment