Category Archives: healthcare

Measles Outbreak in UK: Why We Need to Maintain a Balance of Communication Power

By Guest Blogger | Published: April 22, 2013
The current UK measles outbreak reminds us that, as far as healthcare communication is concerned, the voice of the people is not necessarily the voice of God, writes Reflector. The localized outbreak of measles in the UK is alarming in more ways than one. There can only be sympathy for the victims of this sudden return [...]
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Tough Times Ahead for New Medicines under NHS England?

By Guest Blogger | Published: April 22, 2013
By Leela Barham You’d be forgiven for missing it with the vast array of new agencies and the policy documents, guidance, consultations and ‘engagement’ activity they’re doing on in the ‘new’ NHS in England, but on the 4th April NHS England (formerly the NHS Commissioning Board) set out 15 commissioning policies in 250 pages.  They’re important, [...]
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Safety Trumps Access to Pain Meds for FDA

By Guest Blogger | Published: April 17, 2013
By Jill Wechsler, Washington Correspondent. The Food and Drug Administration has come down on the side of reducing abuse of opoid medications, over encouraging wider availability of low-cost painkiller meds. The agency decided to block generic versions of the original OxyContin formulation, which is fairly easy to manipulate by illegal users. The aim is to help [...]
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Budget Cutters Propose Big Hits on Pharma

By Guest Blogger | Published: April 17, 2013
By Jill Wechsler, Washington Correspondent. The Obama administration’s budget plan for fiscal year 2014 apparently assumes that the pharmaceutical industry can support Medicare and other health programs through changes in drug coverage and payments. It also relies on industry fees to keep the Food and Drug Administration up and running. Meanwhile, FDA and other public health [...]
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Ad Agency Encourages Pharma Marketers to Reboot

By Ben Comer | Published: April 16, 2013
People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don Draper [...]
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