Category Archives: healthcare

Pulling Back the Curtains on Obamacare Rx Usage

It’s fall and the 2015 Obamacare Exchange Rx insurance offerings will be presented to patients on November 15th. But at this point, what insights do American Rx brand managers and marketers actually have on the results of the Obamacare Rx experience in 2014? Up until now, very little publicly available information on what Obamacare Rx […]
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Cancer Medicines: Setbacks and Stepping Stones

A report released on this week by the Pharmaceutical Research and Manufacturers of America (PhRMA), “Researching Cancer Medicines: Setbacks and Stepping Stones,” highlights the number of investigational cancer medicines that did not succeed in clinical trials and how these so-called “failures” are a crucial part of the drug development process.
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Preparing for Reentry: A Physician’s Story

By Daniel Laury, M.D. You would expect that, given a physician shortage, my goal of getting back into obstetrics would be supported and even welcomed.  The Association of American Medical Colleges expects that the US will have over 91,000 too few physicians by 2020.  I graduated medical school in 1988, completed an OBG residency in […]
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Showing Patients the Bigger Mobile Health Picture

To understand just how far mobile and digital technology can truly influence progress in global healthcare, we first need to form the foundation of the discussion with a few rudimentary facts. Clinical research (“a branch of medical science in human beings”) is critical to healthcare. All patients are human beings. All stakeholders are current or […]
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Market Access in Ukraine

by Lana Sinichkina  and Leonid Cherniavskyi. On September 16, 2014, the Ukrainian and European parliaments ratified the EU–Ukraine Association Agreement (AA), providing for harmonization of many spheres of Ukrainian legislation with EU policy. In line with the signed AA, the government has adopted a detailed implementation plan, which endorses for preparation and approval by the […]
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