Category Archives: Guest Blog

Stop Paying Lip Service to Patient-Centricity

by Michael Edwards Pharma has operated the same way for 100 years, but the US healthcare model has changed completely in the last 30 years, for payers, pharmacists, hospitals, and even at the clinician level. These changes necessitate pharma – a traditionally stagnant partner – to change now or further risk having its stubbornness result […]
Also posted in Corporate Responsibility, leadership, Patient Communication, patient compliance, patient education, People, Strategy | Tagged , , , | Leave a comment

Pricing and Reimbursement in Europe: Where Does Innovation Fit?

By Leela Barham. It was recently said, in reference to the UK’s Value-Based Assessment(VBA) program, that innovation had not been “tried and tested in the pricing context”, which explains the loss of the “innovation” criteria from the proposals formerly known as Value-Based Pricing (VBP). This prompted me to think about just how has innovation been […]
Also posted in Europe, Global, pricing, R&D | Tagged , , , , , | Leave a comment

UK: Lord Saatchi's Innovation Bill Divides Healthcare Community

By Leela Barham. Few would argue with the desirability of innovation — something new, something that delivers value. And innovation in pharmaceuticals is a range from a more convenient way for patients to take a medicine, to treating a disease that couldn’t be treated before. Pretty much everyone will agree that not only do they […]
Also posted in Europe, Global, Regulatory | Tagged , , | Leave a comment

Chats Not Charts: Three Steps to Pharma Post-Marketing

by Andrew Spong (originally published on stwem.com) The air of despondency that is descending over the pharmaceutical industry’s use of social media is perverse. It has nothing to do with a putative (and also fictive) absence of interest on the patient’s part in connecting with the pharmaceutical industry. It has everything to do with the […]
Also posted in Advertising, E-Media, leadership, Marketing, Patient Communication, patient education, social media, Strategy | Leave a comment

Closed-Loop Marketing: What Comes Next?

By Morten Hjemlsoe. One of the questions I’m increasingly being asked at conferences is, “What’s next after CLM?” That’s actually rather nice to hear. To me, the question is like those delightful birds, the swallows, whose appearance announces that spring is on its way: it signifies that we’re ready for things to change.
Also posted in E-Media, Marketing, multimedia, Technology | Tagged , , , , , | Leave a comment
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