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Category Archives: Global
Marketing: Harnessing the Power of 'Pull'
Pull marketing – rethinking channel building
A big problem
Since the early days of the internet, we’ve been busy creating websites and other digital
channels. It’s not an exaggeration to say that most pharmaceutical companies already
have hundreds of websites and still more are coming. And now everybody is building
apps.
There’s a lot of activity here and in many ways [...]
Also posted in Europe, Guest Blog, Marketing, Strategy Tagged Marketing, pull marketing, Sales, sales forces effectiveness Leave a comment
Social Media Guidelines: In Pursuit of a Policy
You don’t have a social media policy yet? Oh, you do, you just didn’t tell your staff?
By Peter Houston.
A few weeks back I wrote on this blog about the need for CEOs to get social. I’m realistic, I know that the majority of CEOs still don’t engage directly in social media. Mostly it’s “the team” [...]
Are US and Canadian Rx Policies Converging?
by Tom Norton
As the US pharmaceutical industry anxiously watches the rapid onset of Obamacare, certainly one of the more pressing issues is the debate over the number of drugs that will be reimbursed in each therapeutic class under the Essential Health Benefits (EHB) program. To say that this is a critical concern for the future [...]
Also posted in Guest Blog, Legal, Market Access, Strategy, healthcare Tagged Affordable Care Act, Canada, essential health benefits, health insurance, HHS, Medicare, Obamacare Leave a comment
PharmExec's 2013 Brand of the Year
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To read the March cover story in the PharmExec digital edition, click here.
Also posted in Advertising, FDA, Marketing, Pharm Exec Magazine, Safety, Sales, Strategy, Video, patient education Leave a comment
The Patent Black Label: Six Side-Effects of India's Novartis Glivec Ruling