Category Archives: FDA

PharmExec's 2013 Brand of the Year

brightcove.createExperiences(); To read the March cover story in the PharmExec digital edition, click here.
Also posted in Advertising, Global, Marketing, Pharm Exec Magazine, Safety, Sales, Strategy, Video, patient education | Leave a comment

Refilling the Antibiotic Pipeline: How to Lead the Horse to Water?

Last week, the United States Center for Disease Control (CDC) and Britain’s Chief Medical Officer issued separate warnings about the urgent problem of antibiotic resistance in infectious diseases. Given industry’s general lack of interest in developing new antibiotics to address this problem, the warnings indicate that a discussion is needed around which incentives and regulatory [...]
Also posted in Global, Market Access, R&D, Regulatory, Safety, Strategy, pricing | Tagged , , , , | 1 Comment

CDER Runs into Trouble with Generic Drug Reorg Plan

After less than a year on the job, the head of FDA’s Office of Generic Drugs (OGD) has announced his departure, a sign that all is not well with plans for major organizational changes at the Center for Drug Evaluation and Research (CDER).
Also posted in Legal, leadership | Tagged , , , , , , , , , | Leave a comment

Sequestration: How Big a Hit for FDA, Research and Pharma?

The greatly feared federal budget sequestration mandate went into effect March 1, and, initially, the impact was fairly muted. The stock market soared, employment rose and government workers continued on their jobs. Federal agencies, including the Food and Drug Administration (FDA), launched initiatives to comply with the mandated 5% across-the-board cut in spending (in reality [...]
Also posted in Legal, R&D, healthcare, leadership | Tagged , , , , , , , | Leave a comment

Following Industry, OPDP Hopes to Eliminate Silos in Ad Review

The Office of Prescription Drug Promotion (OPDP) is reorganizing its two primary advertising review divisions – professional and consumer – in an attempt to stay in line with the silo-breaking, multi-channel promotional output pouring in from pharma. The line between physician marketing and consumer marketing has blurred as the facets of a brand campaign – from [...]
Also posted in Advertising, E-Media, Legal, Marketing, Patient Communication, Regulatory, Sales, compliance, patient education, social media | Tagged , , , | Leave a comment