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Category Archives: Events
ePharma Summit: Less Proselytizing, More Results
At the digital marketing-focused ePharma Summit in New York this week, many of the problems and frustrations related to the “big three” – Facebook, Twitter and YouTube – were hashed out for umpteenth time.
Also posted in Advertising, E-Media, Global, Marketing, Regulatory, Strategy, patient education, social media Tagged ePharma Summit, Facebook, J&J, Janssen, Sanofi 1 Comment
The Rising Clout of the Patient
by Sarah Krüg
In 2011, the patient’s clout as a stakeholder was firmly established, as reflected in several industry conferences. What’s next for the patient in 2012?
What Pharma Could Do for Occupy Wall Street
Demonstrators at Zuccotti Park in New York City persevered through the first snow of the season, while reports from other U.S.-based occupations – in Denver, Oakland, Nashville and other cities – are tallying the arrests, which have become increasingly frequent, and forceful. “The whole world is watching,” a chant that gained prominence during anti-war protests [...]
Also posted in Corporate Responsibility, Market Access, Strategy, leadership Tagged Occupy Wall Street, OWS 7 Comments
Prix Galien Winners Embody Innovation
The winners of the fifth annual Prix Galien USA represent the progress of the entire industry and show us how far we’ve come in advancing the pace of innovation and commercializing new medicines that save lives and improve standard of care.
Pharmaceutical Executive served as a lead media partner for the 2011 Prix Galien awards, held [...]
Pfizer Proactive in Birth Control Pill Recall