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Category Archives: Events
Do You Have a Head of Social Media?
And do you need one? Julian Upton looks at some of the contrasting ideas that emerged from last month’s Digital Pharma Europe event.
If anyone had any lingering doubts about an unprecedented era of inclusion and transparency promised by pharma’s newfound, if tentative, embrace of online social media, then last month’s Digital Pharma Europe conference must [...]
Also posted in E-Media, Europe, Guest Blog, Strategy, Technology Tagged corporate comminications, digital, Internet, online strategy, patient communications, social media 1 Comment
Patient Adherence Awards Winners Revealed
Image via Wikipedia
The Center for Business Intelligence, on Monday, revealed winners of its annual Strategic Patient Adherence Awards as part of its two-day conference about patient compliance with their drug regiments.
This year’s award winners are:
Best Integrated Program—Shire Pharmaceuticals: FOSRENOL ON TRACK Direct To Patient Support Program
Best Disease State Program—BMS/Sanofi-Aventis Canada & Rx Canada: My Plavix [...]
Also posted in Strategy Tagged Adherence Awards, Bristol Myers Squibb, CBI, Health care, Kaiser Permanente, Pfizer, pharmaceutical industry, Pharmacy, Southern California, Walgreen Leave a comment
JP Morgan Healthcare Conference Marked by Hesitant Optimism
Guest blog by Audrey S. Erbes, Principal, Erbes & Associates
While last year’s meeting was dominated by the global economic crisis and its impact on the healthcare industry, this year’s presenters tried to give investors a glimmer of hope for better outcomes in the future. The fear that darkened moods of attendees in 2009 was gone [...]
Also posted in Guest Blog Tagged Audrey Erbes, business, Clinical trial, Erbes & Associates, Health care, JPMorgan Chase, San Francisco 1 Comment

Hamburg Delivers DIA Keynote