Category Archives: Europe
European Commission Investigates J&J, Novartis
By Stephanie Sutton.
The European Commission claims that Johnson & Johnson and Novartis may have breached European antitrust rules.
Also posted in Global, Guest Blog, Regulatory Tagged antitrust, European Commission, Johnson & Johnson, Novartis Leave a comment
Trends in R&D: The Widening Gap between Success and Failure
The Office of Health Economics (OHE) has released a new study examining drug development costs over the past 30 years. The study finds that out-of-pocket costs to bring a new medicine to market have increased over this period by 600%, success rates from proof of concept to registration have decreased at least twofold since the [...]
Amid Flu Epidemic a Focus on Vaccine Innovation
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Also posted in Biotech, FDA, Manufacturing, R&D, Video Leave a comment
Pharma's Promotional Spend: What's the Right Target?
Global consultancy Cegedim has released its latest survey on how and where big Pharma puts its promotional dollar. Pharmaceutical Promotional Spend: Global Trends reports that spending in emerging markets significantly increased last year, while Europe and US declined slightly. Although overall promotion spending remained flat worldwide at $90 billion, the US still accounts for the [...]
Also posted in Advertising, Emerging Markets, Global, Marketing, Meetings, Sales, Strategy, Technology, social media Tagged Detailing, digital, Global, Promotion, sales representatives, trends Leave a comment

Packaging: Regulators Call for Better Patient Information