Category Archives: E-Media

Cleveland Clinic Backs Quiz to Keep Docs Sharp

By Ben Comer | Published: April 2, 2012

By challenging physicians to be The SmartestDoc, MDLinx and the Cleveland Clinic are using competition to promote education. On Tuesday, M3 USA’s MDLinx, a pharma advertising supported informational website for physicians, launched a new quiz – The SmartestDoc – for internal medicine and family physicians. In collaboration with MDLinx, the Cleveland Clinic is providing [...]

Also posted in Advertising, Marketing, Medical Education, Strategy, Technology, social media | Tagged Cleveland Clinic, cme, Medical Education, physicians, Professional Marketing | Leave a comment

Medical Economics: New Highs for a Historic Brand

By William Looney | Published: February 9, 2012

Medical Economics has been named "Media Brand of the Year" but MM&M magazie, one of sister publication Pharm Exec's main competitors.

Also posted in Advertising, Biotech, Marketing, Medical Education, Strategy, healthcare | Tagged Advanstar, life sciences, Medical Economics, MM&M, primary care physicians | Leave a comment

ePharma Summit: Less Proselytizing, More Results

By Ben Comer | Published: February 7, 2012

At the digital marketing-focused ePharma Summit in New York this week, many of the problems and frustrations related to the “big three” – Facebook, Twitter and YouTube – were hashed out for umpteenth time.

Also posted in Advertising, Events, Global, Marketing, Regulatory, Strategy, patient education, social media | Tagged ePharma Summit, Facebook, J&J, Janssen, Sanofi | 1 Comment

Sales Rep vs. eDetail: Consider the Practice Area

By Ben Comer | Published: January 18, 2012

Forget illegal immigrants, it is machines that are stealing American jobs. For some medical practice areas, however, digital details haven’t sufficiently stepped in where their human sales rep predecessors have stepped (or have been pushed) out, according to a survey of U.S. physicians.

Also posted in Advertising, Marketing, Sales, Strategy | Tagged Detailing, e-detailing, sales force | 2 Comments

Off-Label Comments Online: Keep Doing What You're Doing, Says FDA

By Ben Comer | Published: January 3, 2012

Those in favor of a less is more approach to FDA social media guidelines got what they wanted for the holidays: a trim, 15-page document on how to respond to unsolicited off-label comments

Also posted in Advertising, FDA, Legal, Marketing, Regulatory, Technology, compliance, social media | Tagged FDA | Leave a comment