Category Archives: E-Media

Seeing Beyond the Big Data Backlash

There has been a lot of talk lately that ‘Big Data’ is just BS. Peter Houston looks beyond the hype to reveal what companies should be focusing on. Do you remember the first time you heard the phrase ‘Big Data’? Chances are, unless data’s what you do, it was last year. Big Data became big […]
Also posted in Global, Guest Blog, Marketing, Op-Ed | Tagged , | 2 Comments

New Tool to Adherence: Oncology Nursing

With Adherence becoming a rallying cry for industry, new technologies are being tested to get patients to take their medicines, with much of the momentum focused on smartphone and tablet-specific approaches. Yesterday, ONS:Edge, a medical communications company unveiled a new partnership with the Mobile Health Library™ (MHL), a mobile-focused clinical engagement platform to provide apps […]
Also posted in healthcare, multimedia, Patient Communication, patient compliance, patient education | Tagged , , , , , , | Leave a comment

Pharma Needs To Do More Than Attract Digital Talent

Pharma needs to do more than attract digital talent As digital becomes a greater part of the Pharma marketing mainstream, can the sector attract the digital marketing talent it needs to succeed in the space? That’s a question pondered this week by Rich Meyer on his World of DTC Marketing blog. Rich, ex-Eli Lilly, was […]
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Twitter IPO Looks a Safe Bet for Pharma Marketers

A Twitter (TWTR) IPO is imminent and looks likely to cement the social network’s future – good news for pharma marketers that increasingly see the network as an important place to engage HCPs and the public. The world’s second favourite social networking platform is expected to list on the New York Stock Exchange sometime this […]
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Digital Marketing is Dead, Long Live Marketing!

Digital marketing is dead, long live marketing Everything dies eventually. Print… Dead. Television… Dead… Even God… Dead. Well hold on to your hats, someone has said it, digital marketing is no more. Speaking at the Digital Marketing Exposition & Conference, Dmexco, in Cologne last month, Marc Pritchard – global brand building officer for P&G – […]
Also posted in Europe, Global, Guest Blog, Marketing, multimedia, Op-Ed, social media | Tagged , , | 1 Comment
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