Category Archives: E-Media

Digital Technology: A Double-Edged Sword

Technology offers the promise of engaging patients on a level never seen before. The benefits of an engaged patient start with increased compliance—a great thing for pharmaceutical companies—and extend to a more active and empowered consumer of healthcare, and ultimately to better and more affordable outcomes. But technology is a double-edged sword. Its increasing complexity leads […]
Also posted in Marketing, multimedia, social media, Technology | Tagged | Leave a comment

Go Digital From Get-Go: Boosting Patient Communication at Point of Care

In our final Q&A installment previewing next week’s iPharma2014 digital forum (May 8-9 in NYC), we spoke with Matthew Fanelli and John Kenyon of Time Inc.’s MNI Targeted Media Group, who will present on “Digital, Big Data, and the Point of Care—What You Need to Know to Improve Patient Communication.” Fanelli is senior VP, digital, […]
Also posted in Events, multimedia, Patient Communication, patient education, Strategy | Tagged , , , , , , | Leave a comment

Filling the Digital Skills Gap

More than half a century ago, way before anyone had dreamt up the notion of digital disruption, a small group of American economists started talking about the role that people play in the creation of economic value. They came to the conclusion that businesses that invested in their people saw the same positive returns they […]
Also posted in multimedia, Op-Ed, social media, Technology | Tagged , , , , | Leave a comment

Chats Not Charts: Three Steps to Pharma Post-Marketing

by Andrew Spong (originally published on stwem.com) The air of despondency that is descending over the pharmaceutical industry’s use of social media is perverse. It has nothing to do with a putative (and also fictive) absence of interest on the patient’s part in connecting with the pharmaceutical industry. It has everything to do with the […]
Also posted in Advertising, Guest Blog, leadership, Marketing, Patient Communication, patient education, social media, Strategy | Leave a comment

Closed-Loop Marketing: What Comes Next?

By Morten Hjemlsoe. One of the questions I’m increasingly being asked at conferences is, “What’s next after CLM?” That’s actually rather nice to hear. To me, the question is like those delightful birds, the swallows, whose appearance announces that spring is on its way: it signifies that we’re ready for things to change.
Also posted in Guest Blog, Marketing, multimedia, Technology | Tagged , , , , , | Leave a comment
  • Categories

  • Meta