Category Archives: E-Media

Did Digital Marketers Forget That Docs Write the Scripts?

By Ben Comer | Published: May 4, 2011
Consumer drug marketing online is way smarter and more sophisticated than healthcare professional (HCP) efforts, with dollars continuing to favor sales forces over digital executions, according to L2’s Digital IQ index. Of the 70 brands assessed in the report, well over half were classified as “challenged” or “feeble” with respect to online and mobile prowess. The [...]
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Pharma Is Over the Social Media Hump. Now What?

By Julian Upton | Published: November 10, 2010
So, pharma is — arguably — “over the social media hump.” Everyone now “wants to do it”. But how does pharma do it? How can companies successfully use social media to market their messages and their products? That’s the question addressed in Pharm Exec’s new episode of Pharma Faceoff, chaired by Barbara Ryan of Deutsche [...]
Also posted in FDA, Medical Education, R&D, Regulatory, Safety, Strategy, patient education, social media | Leave a comment

Marketing: A Digital Disconnect

By Julian Upton | Published: October 6, 2010
Peter Houston is concerned that pharma is taking too long getting to grips with digital marketing. I was at the 2nd European DigiPharm conference in London last week. I didn’t manage the whole two days, but what I did see left me a little concerned that pharma is still struggling with digital marketing. This is not a [...]
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The Thing About SitesLikeThese

By Julian Upton | Published: October 6, 2010
Sex and drugs and rock ‘n’ roll are infiltrating pharma. Jacky Law reflects on the benefits of the digital world. Epiphany moments come when you least expect them. I had the taste of one recently when I heard a senior pharma sales manager on video describing his previous life as a rock journalist. The jolt came [...]
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Social Media and Healthcare Consumers: A Report

By Jennifer Ringler | Published: September 17, 2010
In the past decade, social networking has changed the way most of us live our day-to-day lives. So how has it affected pharma’s relationship with consumers, and vice versa? A recent report from ROI Research grants a glimpse into this changing relationship. Social networking is no longer something people (patients, healthcare providers, physicians) are merely talking [...]
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