Category Archives: E-Media

Why Don't Those Damn Marketers 'Do' Digital?

By Guest Blogger | Published: January 18, 2013
By Sven Awege. Over the last few years I’ve worked with pharma marketers trying to preach and teach the virtues of digital channels. It has been a thankless task, with bucket loads of blood, sweat, and tears of frustration. I have used a number of different techniques, from talking about the revolution in big forums to [...]
Also posted in Guest Blog, Sales, Strategy, social media | Tagged , , | 2 Comments

Hepatitis C: Engaging Patients Online

By Ben Comer | Published: November 16, 2012
Given the amount of activity in the hepatitis C drug development space – as evidenced in PharmExec’s 2013 Pipeline report – patients are scouring the internet for information on the disease, available treatments, and soon to be available treatments. A new Industry Standard Research report examines the digital cracks consumers encounter when looking for [...]
Also posted in Advertising, Marketing, Strategy, multimedia, patient education, social media | Tagged , , , , , , , | Leave a comment

Pharmacists: The Other White Coats

By Ben Comer | Published: November 7, 2012
Patients in search of face time with a healthcare provider are stopping into their local drugstores, where consultations are free and the wait time is shorter. Pharmacists are in a unique position, too, to move the needle on drug adherence.
Also posted in Patient Communication, Technology, compliance, healthcare, patient compliance, patient education, social media | Tagged , , , , | 3 Comments

Locating the Human Ghost in the Digital Machine

By Clark Herman | Published: October 18, 2012
Featured panelists at ExL’s annual Digital Pharma East conference this week included practicing physicians, vocal ePatients, social media gurus and digital marketing consultants with plenty of hours logged in big pharma boardrooms.
Also posted in Events, Marketing, Patient Communication, People, Sales, Strategy, Technology, patient education, social media | Tagged , , , | 1 Comment

Diabetes Drug Launch 2012: Tip-tops and Promo-flops

By Clark Herman | Published: October 12, 2012
With Halloween candy flooding the shelves in pharmacies across the nation, it’s only appropriate that we turn the conversation toward an ever-growing drug market and therapeutic area: diabetes.
Also posted in Advertising, FDA, Marketing, Meetings, Strategy | Tagged , , , , , | 1 Comment