Category Archives: E-Media

PhRMA Calls for New Style Search Link Ads

By George Koroneos | Published: March 10, 2010
The Pharmaceutical Research and Manufacturers of America (PhRMA), on Tuesday, revealed its comments to FDA about how to handle search link ads on sites such as Google and Yahoo. PhRMA showed off two versions of its recommended search ad, one with a universal symbol that’s easily recognizable as a link to risk information (the sample one [...]
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Tweeting to Your Facebook: Why Pharma Is So Bad With Social Media

By Oriana Schwindt | Published: February 4, 2010
For those of you who didn’t know, it’s Social Media Week. Granted, the week is almost over, but the panel that you all care about didn’t take place until yesterday afternoon here in NYC. The panel’s mouthful of a name—“Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries”—is nevertheless an accurate description of the [...]
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NuvaRing Tops List of Most Visited Sites Via TV

By George Koroneos | Published: January 14, 2010
Image by urbanlatinfemale via Flickr Market-analyst firm Manhattan Research, on Tuesday, released a list of the top branded pharma Web sites based on traffic generated from consumer television ads. Topping the list was the contraceptive NuvaRing, which was all over television this past year. Cialis and Latisse round out the top three Web sites. Manhattan Research tracked about [...]
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Lilly Launches Depression Web Site

By George Koroneos | Published: December 2, 2009
Eli Lilly, on Monday, launched a new unbranded Web site designed to help depression sufferers get a handle on their disease. Dubbed “Missing Pieces,” the minimalist site revolves around a user survey and an action plan to help patients recognize signs of depression and guide them toward a treatment plan. “We wanted to create a user-friendly [...]
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AZ’s First Corporate Blog Falls Flat

By Andrew Sheivachman | Published: November 4, 2009
Currently, if patients or doctors look for specific drug information on AZ Health Connections, AstraZeneca’s new corporate communications blog, they won’t find any. And that’s exactly how AZ—along with pretty much every other pharma company engaged in the social media sphere—wants it. “The one area we’re trying not to engage is specific questions about disease state,” [...]
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