Raise your hand if you have a TiVO or some other brand of digital video recorder (DVR).
Chances are good that if you have cable or satellite television programming, you have a time-shifting device and you’ve fully mastered the art at fast forwarding past all the commercials until the precise moment the program comes back on.
Think […]

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The second dispatch from Marina Maher Communication’s healthcare guru Megan Svensen:
It’s the second day of the 19th Annual PRSA Health Academy meeting in Chicago and the morning has provided more valuable learnings. Ed Schipul, CEO of Schipul – The Web Marketing Company, gave a great analogy in his talk: He says joining the blogosphere […]

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Mark Stevens is at it again. This time, the guy who informed you that Your Marketing Sucks (Crown Business) wants you to know that God Is a Salesman (Hachette Book Group USA/Center Street). And no, he’s not kidding.
Say what you will about his provocative titles—clearly, Stevens is doing something right. He’s the CEO of MSCO, […]

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Cynthia Phillips (right), director of regulatory advertising at Shire HGT, closed this year’s ePharma Summit with a conversation about managing regulatory risks in the world of Web 2.0. Here are some of her comments:
Is the Web promotional labeling? DDMAC does not want to tell us what it is thinking; it just wants to hit us […]

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The United States’ Hispanic market is larger than the whole population of Canada, yet pharma can’t seem to grow its business with the Hispanic consumer, explained Jorge Daboub (right), VP marketing and business development of the Univision Television Group, today at the ePharma Summit.
Some key facts on the Hispanic market:

Hispanics tend to revere physicians […]

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This afternoon at ePharma Summit, ComScore Vice President Carolina Petrini (right) explained how to measure the impact of online branding. Her company tracked the online behavior of patients and prospects, examining whether they interacted with Rx Web branding.
The bottom line:

e-marketing tactics (display ads) work best for awareness
Web sites work best for adherence and new […]

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Rich media took center stage at the ePharma Summit as a panel of online creative directors chatted about what new types of online advertising technology work best. Some of their examples:

A Nuvaring ad with a drop-down menu that allows the user to print a coupon.
A Nasonex ad with a Flash Media graphic that expands to […]

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“What do physicians want?” asked Robert Nauman (right), a principle with Biopharma Advisors, at a panel about physicians and technology at the 2008 ePharma Summit. “They want help finding information fast. I think there is interactive technology out there today that will help us get there.”
New technologies don’t get picked up for several reasons:

[…]

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What’s wrong with the way pharma uses e-marketing? At the annual ePharma Summit, a panel of former e-marketers agreed that too many companies think of e-strategies as a separate marketing component rather than as part of a holistic approach.
“Web sites are a natural point of integration,” said moderator Peter Justason (above) of Johnson & […]

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The topic of healthcare is more discussed on the Internet than Britney Spears—and it’s second only to money. But pharma still hasn’t managed to harness the Web to its full potential. That’s the consensus of a panel of industry experts at this year’s ePharma Summit, taking place today in Philadelphia.
The biggest reason? Fear. It once […]

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