Category Archives: Corporate Responsibility

Pharma's Reputation: A Boost in the US, but China Strikes a Sour Note

The pharmaceutical industry’s global reputation is on the mend, even if some countries – notably China – are more hostile, according to the latest Ipsos Reputation Snapshot for the Pharmaceutical Sector, from the Ipsos Global Reputation Centre. Since the last Ipsos survey in 2008, pharma’s reputation has improved significantly in the US, more so than […]
Also posted in Emerging Markets, Safety, Strategy | Tagged | Leave a comment

Video: Should Pharmacies Be Held to the Same FDA Standards?

Also posted in compliance, FDA, Manufacturing, News, Strategy | 1 Comment

Measuring Responsibility in Big Pharma

Measuring Responsibility in Big Pharma If you can’t measure it, the saying goes, it doesn’t count.  But what if you’re measuring the wrong things? The Access to Medicines Index (www.accesstomedicineindex.org) is an attempt to measure and compare the corporate social responsibility of both innovator (20) and generics (7) companies based on a number of different […]
Also posted in Guest Blog, healthcare | Tagged , , , , , | Leave a comment

Good Policy: The Victim of 'Good Works'?

By Susan Crowley Public policy activities should be a distinct, mission critical function for Big Pharma — our business  depends increasingly on government as a key customer. However, as companies confront the necessity to plump up the bottom line as patents expire, staffing of non-line functions has taken a big hit, with policy advocacy work […]
Also posted in Guest Blog, Op-Ed | Tagged , | Leave a comment

As American as Acid Reflux

Over the counter drug advertising is less regulated than prescription drug marketing, and selling directly to consumers comes with the benefit of bypassing an expert middleman: your doctor. But companies should still promote with caution.
Also posted in Advertising, E-Media, FDA, healthcare, leadership, Market Access, Marketing, patient education, Regulatory, Strategy | Tagged , , , , , | 1 Comment
  • Categories

  • Meta