Category Archives: Corporate Responsibility

Video: Should Pharmacies Be Held to the Same FDA Standards?

Also posted in compliance, FDA, Manufacturing, News, Strategy | 1 Comment

Measuring Responsibility in Big Pharma

Measuring Responsibility in Big Pharma If you can’t measure it, the saying goes, it doesn’t count.  But what if you’re measuring the wrong things? The Access to Medicines Index (www.accesstomedicineindex.org) is an attempt to measure and compare the corporate social responsibility of both innovator (20) and generics (7) companies based on a number of different […]
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Good Policy: The Victim of 'Good Works'?

By Susan Crowley Public policy activities should be a distinct, mission critical function for Big Pharma — our business  depends increasingly on government as a key customer. However, as companies confront the necessity to plump up the bottom line as patents expire, staffing of non-line functions has taken a big hit, with policy advocacy work […]
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As American as Acid Reflux

Over the counter drug advertising is less regulated than prescription drug marketing, and selling directly to consumers comes with the benefit of bypassing an expert middleman: your doctor. But companies should still promote with caution.
Also posted in Advertising, E-Media, FDA, healthcare, leadership, Market Access, Marketing, patient education, Regulatory, Strategy | Tagged , , , , , | 1 Comment

Forest Labs Hit with Bad Ad Tattle

Forest Labs has had a tough time with regulators over the last two years. The company’s sales reps can’t seem to stop breaking the law. The latest offense, which generated an Untitled Letter from the Office of Prescription Drug Promotion (OPDP), was brought to light through OPDP’s Bad Ad program, which encourages physicians to report […]
Also posted in compliance, FDA, Legal, Marketing, Regulatory, Sales | Tagged , , , , , , , | Leave a comment
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