Category Archives: Agency Insight

Naughty Localities Need to Obey NICE, or Else!

Like governors in the US vowing to block Medicaid expansion in their home states, local primary care trusts (PCTs) in the UK don’t always follow national guidelines on drug access due to budgetary concerns. But that may change in 2013; according to comments made by Minister David Willetts last month, NHS could face monetary penalties […]
Also posted in Global, healthcare, Legal, Market Access, pricing, Regulatory, Strategy | Tagged , , , , , , , , | Leave a comment

Comply or Die: Introducing GSK's New Corporate Integrity Agreement

Big pharma talks a lot about the changing business model and placing a new emphasis on patients, but the fact remains that quantity of medicines sold, not quality of care provided, is how to get paid (and how to keep investors happy). Despite its egalitarian trappings, the healthcare “ecosystem” is still dominated by the most […]
Also posted in compliance, Corporate Responsibility, Legal, Marketing, Regulatory, Sales, Strategy | Tagged , , , , , , , , , , | Leave a comment

FDA User Fee Legislation Heads Toward Finish Line

Legislation to reauthorize Food and Drug Administration user fee programs sailed through the House and Senate last month, setting the stage for leading legislators to resolve their differences and agree on a compromise measure. Much of the work will be tackled by Committee staffers who have been laboring over the legislative details for months. The […]
Also posted in FDA, Regulatory | Tagged , , , | Leave a comment

Heady Ideas for Digital Health Marketing

If you really want to know what’s on a patient’s mind, it’s best to skip the small talk and go straight to the brain waves, as demonstrated by Neuro Insight CEO Pranav Yadav in the lead-off presentation yesterday at Chandler Chicco’s Pioneers in Digital Health conference.
Also posted in Advertising, E-Media, Events, leadership, Marketing, Patient Communication, Sales, social media, Strategy, Technology | Tagged , , , , , , , | Leave a comment

The Digital World is Changing Fast. Can You Keep Up?

by Ritesh Patel, global head of digital at Chandler Chicco Companies I’ve been doing this digital thing for some time now. I’ve been part of and witnessed many changes in our digital world. However, I have never seen such a swift pace of change and digital adoption of late. It’s stunning how quickly things spread […]
Also posted in Events, Guest Blog, healthcare | Tagged , , , | Leave a comment
  • Categories

  • Meta