Category Archives: Agency Insight

Pharma Marketers: Avoid the Tactical Scrum

by Al Topin With the introduction of every new technology, tactic, or gimmick comes what I call a tactical scrum. It’s like watching young kids play their first game of T-ball or soccer. No matter how much instruction the coach gives on field position or game play, the second that ball is hit or kicked, […]
Also posted in Advertising, E-Media, Guest Blog, Marketing, People, Sales, social media, Strategy, Technology | Tagged , , , | Leave a comment

Winning Pharma's Super Conferences

by Stan Bernard and Janet Wells Like the Super Bowl, pharma companies are winning major congresses by using competitive conference techniques to generate brand buzz and corporate recognition. Each year, thirty-two National Football League teams compete to win the Super Bowl, the ultimate U.S. team sport championship. Simultaneously, dozens of major companies are also competing […]
Also posted in Advertising, Marketing, Meetings, Strategy | Tagged , , , , , , , | 1 Comment

Accept It, Wikipedia Is a Public Health Issue. Now Let's Fix It.

by Beth Bengston Medical articles on Wikipedia receive about 150 million page views per month, and nearly 50% of practicing physicians use Wikipedia as an information source for providing medical care. And while Wikipedia itself has disclaimers that information included on its site may be inaccurate, that doesn’t stop consumers and medical professionals alike from […]
Also posted in FDA, Guest Blog, healthcare, Marketing, multimedia, Technology | Tagged , , , | 3 Comments

How Marketing Has Lost Meaning in Our Industry

by Cinda Orr Within the drug development services and life sciences industries, there is a common misconception held by many DIY marketers, in-house marketing teams and marketing agencies. Moreover, given the nature of work being done in these industries, this misconception can seem intuitive. What’s the misconception? That marketing is a science, or at the […]
Also posted in Advertising, Marketing, multimedia, social media | Tagged , , , , , , | 2 Comments

Crisis Preparedness in an Always-On Digital World

by Laura Schoen and Stacey Bernstein The first 120 minutes of a crisis can determine the public’s perception of an organization. And in today’s digital world, companies are more at risk than ever to viral attacks from unexpected sources. For the pharmaceutical industry, in particular, where adverse events, pricing issues, supply disruptions or quality concerns […]
Also posted in social media, Strategy, Technology | Tagged , , , , , , , , | 1 Comment
  • Categories

  • Meta