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Category Archives: Agency Insight
Comply or Die: Introducing GSK's New Corporate Integrity Agreement
Big pharma talks a lot about the changing business model and placing a new emphasis on patients, but the fact remains that quantity of medicines sold, not quality of care provided, is how to get paid (and how to keep investors happy). Despite its egalitarian trappings, the healthcare “ecosystem” is still dominated by the [...]
Also posted in Corporate Responsibility, Legal, Marketing, Regulatory, Sales, Strategy, compliance Tagged CIA, Corporate Integrity Agreement, DoJ, False Claims, fraud, GlaxoSmithKline, GSK, HHS, Justice Department, Office of Inspector General, OIG Leave a comment
FDA User Fee Legislation Heads Toward Finish Line
Legislation to reauthorize Food and Drug Administration user fee programs sailed through the House and Senate last month, setting the stage for leading legislators to resolve their differences and agree on a compromise measure. Much of the work will be tackled by Committee staffers who have been laboring over the legislative details for months. The [...]
Also posted in FDA, Regulatory Tagged FDA, FDA reform act, FDA safety and innovation act, user fee programs Leave a comment
Heady Ideas for Digital Health Marketing
If you really want to know what’s on a patient’s mind, it’s best to skip the small talk and go straight to the brain waves, as demonstrated by Neuro Insight CEO Pranav Yadav in the lead-off presentation yesterday at Chandler Chicco’s Pioneers in Digital Health conference.
Also posted in Advertising, E-Media, Events, Marketing, Patient Communication, Sales, Strategy, Technology, leadership, social media Tagged Chandler Chicco Companies, conference, digital, digital marketing, games, gaming, neuroscience, Video Leave a comment
The Digital World is Changing Fast. Can You Keep Up?
by Ritesh Patel, global head of digital at Chandler Chicco Companies
I’ve been doing this digital thing for some time now. I’ve been part of and witnessed many changes in our digital world. However, I have never seen such a swift pace of change and digital adoption of late. It’s stunning how quickly things spread and [...]
Also posted in Events, Guest Blog, healthcare Tagged Chandler Chicco Companies, digital health, Pioneers in Digital Health, Ritesh Patel Leave a comment
Naughty Localities Need to Obey NICE, or Else!