Category Archives: Agency Insight

Say What? The Doctor-Patient Conversation

by Abby Mansfield We spend a lot of time focusing on what our advertising says to physicians, what our reps say to physicians, and what our websites and various other channels communicate to patients. All are important in the marketing of pharma brands. But there’s another critical communication channel we can’t ignore: the doctor-patient conversation.
Also posted in Advertising, Guest Blog, Marketing, Patient Communication, patient compliance, patient education | Tagged , , , | Leave a comment

Are Drug Ads in Print Journals Still Effective?

If the American public could shed girth as quickly as many medical journals have in recent years, we’d all be a lot healthier. Collectively, medical journals dropped over 4,200 pages in 2013, as reported by MM&M last month, a direct result of fewer ad buys in the category. Professional marketers have steadily shifted resources into […]
Also posted in Advertising, Marketing, Sales, Technology | Tagged , , , | Leave a comment

Pharma Marketers: Avoid the Tactical Scrum

by Al Topin With the introduction of every new technology, tactic, or gimmick comes what I call a tactical scrum. It’s like watching young kids play their first game of T-ball or soccer. No matter how much instruction the coach gives on field position or game play, the second that ball is hit or kicked, […]
Also posted in Advertising, E-Media, Guest Blog, Marketing, People, Sales, social media, Strategy, Technology | Tagged , , , | Leave a comment

Winning Pharma's Super Conferences

by Stan Bernard and Janet Wells Like the Super Bowl, pharma companies are winning major congresses by using competitive conference techniques to generate brand buzz and corporate recognition. Each year, thirty-two National Football League teams compete to win the Super Bowl, the ultimate U.S. team sport championship. Simultaneously, dozens of major companies are also competing […]
Also posted in Advertising, Marketing, Meetings, Strategy | Tagged , , , , , , , | 1 Comment

Accept It, Wikipedia Is a Public Health Issue. Now Let's Fix It.

by Beth Bengston Medical articles on Wikipedia receive about 150 million page views per month, and nearly 50% of practicing physicians use Wikipedia as an information source for providing medical care. And while Wikipedia itself has disclaimers that information included on its site may be inaccurate, that doesn’t stop consumers and medical professionals alike from […]
Also posted in FDA, Guest Blog, healthcare, Marketing, multimedia, Technology | Tagged , , , | 3 Comments
  • Categories

  • Meta