Category Archives: Advertising

The Big Promise of Predictive Analytics in Healthcare

At Duke University’s Fifth Annual Technology and Healthcare Conference, Eric Siegel, founder of Predictive Analytics World and executive editor of the Predictive Analytics Times called new predictive analytical tools “inevitable” disruptions to the way physicians make treatment decisions and patients receive care. Whether you’re at a casino in Las Vegas, or a patient on the […]
Also posted in Global, healthcare, Marketing, People, social media, Strategy, Technology | Tagged , , , , , , , , , | Leave a comment

FTC Concerned About Increase in "Sponsored Content"

The blurring of advertising and editorial content, particularly through publishers’ websites and mobile applications, is in the spotlight at the Federal Trade Commission (FTC) as government regulators struggle to deal with the impact of social media on health-related promotion. The Commission’s long-held policy is that advertising and sales pitches should be readily identified and not […]
Also posted in compliance, E-Media, Marketing, Regulatory | Tagged , , , , , | Leave a comment

How Marketing Has Lost Meaning in Our Industry

by Cinda Orr Within the drug development services and life sciences industries, there is a common misconception held by many DIY marketers, in-house marketing teams and marketing agencies. Moreover, given the nature of work being done in these industries, this misconception can seem intuitive. What’s the misconception? That marketing is a science, or at the […]
Also posted in Agency Insight, Marketing, multimedia, social media | Tagged , , , , , , | 2 Comments

Omnicom & Publicis: 5 Questions to Frame the Deal

by Alan Topin Since the Omnicom-Publicis merger was announced in late July, it appears the only sources that have not commented on the joining of the superpowers are the President, the Pope, and WikiLeaks. In fact, I might be the only source to publicly claim that I actually don’t understand the reasons behind the merger. […]
Also posted in Agency Insight, Deals, Marketing, Strategy | Tagged , , , , , , , , | 1 Comment

The Sunshine Act Makes for Gloomy Sales Reps

On Café Pharma message boards, the drug industry’s online water cooler, anonymous sales reps are sounding off on the Physician Payment Sunshine Act and its implications for their battered profession. Here’s a selection from a thread that PharmExec came across, edited for spelling, punctuation, and coherence:
Also posted in compliance, Marketing, Medical Education, Regulatory, Sales, social media | Tagged , , , | 2 Comments
  • Categories

  • Meta