Category Archives: Advertising

As American as Acid Reflux

By Ben Comer | Published: August 21, 2012
Over the counter drug advertising is less regulated than prescription drug marketing, and selling directly to consumers comes with the benefit of bypassing an expert middleman: your doctor. But companies should still promote with caution.
Also posted in Corporate Responsibility, E-Media, FDA, Market Access, Marketing, Regulatory, Strategy, healthcare, leadership, patient education | Tagged , , , , , | 1 Comment

Bristol-Myers Squibb's Summertime Blues

By Ben Comer | Published: August 7, 2012
The sun was shining, savory scents were floating out from the grill, the lemonade was mixed and the table was set. But then dark clouds blew in and settled overhead. Bristol-Myers Squibb’s (BMS) picnic got rained out this summer. One element of the rain out was forecasted long ago; Plavix, the multibillion dollar [...]
Also posted in Biotech, Deals, FDA, Legal, Marketing, R&D, Regulatory, Safety, Sales, Strategy, compliance, pricing | Tagged , , , , , | Leave a comment

The Increasing Value of Medical Science Liaisons

By Ben Comer | Published: August 3, 2012
Can’t get your sales rep into that academic medical center? Try sending a medical science liaison (MSL). A new study from Industry Standard Research (ISR) found that MSLs enjoy better access and higher levels of trust among oncologists. Docs also want different kinds of information from MSLs, according to the study findings.
Also posted in Marketing, Medical Education, Sales, Strategy, patient education | Tagged , , | 2 Comments

GSK Goes DTC for London Olympics

By Julian Upton | Published: July 24, 2012
It’s an unusual sight in the UK — a television commercial for a Big Pharma company. But among the cultural and commercial innovations being attributed to the London Olympic Games is GSK’s first UK consumer-facing corporate brand campaign, showcasing its anti-doping operations. The TV ad debuted on July 16; this week, the company’s campaign went [...]
Also posted in Europe, Global | Tagged , , , , , | 2 Comments

Going the Distance in Digital Advertising

By Jennifer Ringler | Published: May 9, 2012
For pharma, simply moving traditional marketing materials and tactics from print to online is not enough—a true digital transition must be interactive to be effective. According to a new report from comScore, which works with health industry marketers to quantify the success of their online programs and provides competitive intelligence and benchmarking solutions, the most effective [...]
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