Category Archives: Advertising

Omnicom & Publicis: 5 Questions to Frame the Deal

by Alan Topin Since the Omnicom-Publicis merger was announced in late July, it appears the only sources that have not commented on the joining of the superpowers are the President, the Pope, and WikiLeaks. In fact, I might be the only source to publicly claim that I actually don’t understand the reasons behind the merger. […]
Also posted in Agency Insight, Deals, Marketing, Strategy | Tagged , , , , , , , , | 1 Comment

The Sunshine Act Makes for Gloomy Sales Reps

On Café Pharma message boards, the drug industry’s online water cooler, anonymous sales reps are sounding off on the Physician Payment Sunshine Act and its implications for their battered profession. Here’s a selection from a thread that PharmExec came across, edited for spelling, punctuation, and coherence:
Also posted in compliance, Marketing, Medical Education, Regulatory, Sales, social media | Tagged , , , | 2 Comments

Omnicom and Publicis: Musings on the Merger

With the pharma industry spending over $31 billion a year on product promotion, the melding of ad giants Omnicom and Publicis beckons a closer look. The two holding companies lent ink to their union in Paris at the end of last month. Since then, a number of perspectives on the deal have surfaced, many of […]
Also posted in Agency Insight, Deals, E-Media, Global, Marketing, Strategy | Tagged , , , , , , , , , | Leave a comment

Lanham Act: Peer-Review on Trial

Scientific opinion has special protection under the First Amendment, but does that give pharma a free pass to BYOD – build your own dataset – publish a peer-reviewed article based on the data, and then promote it for competitive advantage? The dividing line between fact and fiction becomes increasingly blurry in the age of prolific […]
Also posted in compliance, Legal, Marketing, Regulatory, Strategy | Tagged , , , , , , , , , | Leave a comment

Is Pinterest the Risk-Free Social Channel for Pharma?

Spoiler Alert: the answer is no, writes Peter Houston. I recently came across a blog post headlining Pinterest as the “safest place” for medical marketers to start with social media. All too aware that there are many Pharma marketers out there still a little shy of social, it was a must read.
Also posted in E-Media, Guest Blog, Marketing, Patient Communication, patient education, social media, Strategy, Technology | Tagged , , , | Leave a comment
  • Categories

  • Meta