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Category Archives: Advertising
Diabetes Drug Launch 2012: Tip-tops and Promo-flops
With Halloween candy flooding the shelves in pharmacies across the nation, it’s only appropriate that we turn the conversation toward an ever-growing drug market and therapeutic area: diabetes.
Advancing Pharma's Social Media Listening Analytics
Big Pharma’s tin ear for social, user-generated content online is softening despite regulatory anxiety. In the quest to better understand what patients and doctors need, pharma – thanks in part to a bevy of third-party service providers – is beginning to recognize and incorporate insights from social media into their development and commercialization programs, according [...]
Also posted in Agency Insight, E-Media, Marketing, Regulatory, Sales, Strategy, Technology, social media Tagged Agency, Marketing, Professional Marketing, social media 5 Comments
Medical Journals Follow Docs to the iPad
It’s something of an enigma that most physicians are keen to learn about and use cutting edge medicines and devices for their patients, but are often apathetic or worse when it comes to new communication technologies and digital information exchange. Where else can you spot a fax machine being actively used these days, outside of [...]
Also posted in E-Media, Marketing, Technology Tagged Medical Journals, Professional Marketing, Publication Planning Leave a comment
As American as Acid Reflux
Over the counter drug advertising is less regulated than prescription drug marketing, and selling directly to consumers comes with the benefit of bypassing an expert middleman: your doctor. But companies should still promote with caution.
Also posted in Corporate Responsibility, E-Media, FDA, Market Access, Marketing, Regulatory, Strategy, healthcare, leadership, patient education Tagged Agency, celebrity, Consumer Advertising, Marketing and Advertising, OTC, Publicis 1 Comment
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