Category Archives: Advertising

Your 2014 Medicaid Sales & Marketing Plans

By Guest Blogger | Published: May 21, 2013

by Tom Norton If you are an Rx regional sales director or a product marketing manager, I have a somewhat provocative question for you: How exactly are you planning your 2014 Medicaid strategy?

Also posted in Guest Blog, Legal, Market Access, Marketing, Regulatory, Sales, Strategy, healthcare, pricing | Tagged ACA, CMS, Florida, HHS, Medicaid, Obamacare, Regulatory, sales and marketing, state health exchanges, States, Texas | Leave a comment

Ad Agency Encourages Pharma Marketers to Reboot

By Ben Comer | Published: April 16, 2013

People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don Draper [...]

Also posted in Agency Insight, Emerging Markets, FDA, Marketing, Patient Communication, People, Regulatory, Sales, Strategy, Technology, healthcare, leadership, patient education, social media | Tagged Agency, big data, Crossix, digital health, digital marketing, Fitbit, FuelBand, GE Healthcare, Happtique, Intouch Solutions, mHealth, mobile health, Sanofi | 1 Comment

Mapping Opportunities with the Non-Physician Prescriber

By Clark Herman | Published: April 5, 2013

They write 92% of their prescriptions without consulting a physician and are often the first provider a patient sees, and yet nurse practitioners, physician’s assistants and other non-physician prescribers (NPPs) are still somehow overlooked by pharma as an opportunity to drive sales. A GSW Worldwide report titled The non-physician prescriber will see you now points [...]

Also posted in Marketing, Patient Communication, Sales, Strategy, compliance, healthcare, patient compliance, patient education | Tagged Aetna, GSW Worldwide, non-physician prescriber, nurse practitioner, physician's assistant, physicians, primary care physicians, Professional Marketing, professional sales, report, sales representatives, Sales Reps, Strategy | Leave a comment

PharmExec's 2013 Brand of the Year

By Reid Paul | Published: March 19, 2013

brightcove.createExperiences(); To read the March cover story in the PharmExec digital edition, click here.

Also posted in FDA, Global, Marketing, Pharm Exec Magazine, Safety, Sales, Strategy, Video, patient education | Leave a comment

Following Industry, OPDP Hopes to Eliminate Silos in Ad Review

By Ben Comer | Published: March 8, 2013

The Office of Prescription Drug Promotion (OPDP) is reorganizing its two primary advertising review divisions – professional and consumer – in an attempt to stay in line with the silo-breaking, multi-channel promotional output pouring in from pharma. The line between physician marketing and consumer marketing has blurred as the facets of a brand campaign – from [...]

Also posted in E-Media, FDA, Legal, Marketing, Patient Communication, Regulatory, Sales, compliance, patient education, social media | Tagged CDER, DDMAC, Janet Woodcock, OPDP | Leave a comment