Category Archives: Advertising

Building a Better Brief Summary

By George Koroneos | Published: June 25, 2009
Image via Wikipedia FDA wanted to find out what people really think of the risk information printed on the back of pharmaceutical advertising. Surprise, people tend to absorb far less information from the giant blocks of text printed in drab language. DDMAC social science analyst Amy O’Donoghue explained FDA’s recent study results to an audience of marketers [...]
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Live from DIA: FDA Warning Letters Stir More Questions Than Answers

By George Koroneos | Published: June 23, 2009
A panel of regulators from FDA’s Division of Drug Marketing, Advertising, and Communications were taken to task, this morning at the Drug Information Association’s annual meeting, for 14 warning letters levied on drug companies for not including risk information in online search ads. A Sanofi Aventis employee complained about the 14 warning letters and asked why [...]
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Traditional vs. Digital, or
Integrate! Integrate! Integrate!

By Brittany Agro | Published: February 11, 2009
Can pharma rely on one agency to create both its traditional and its interactive advertising? Or is there a “best agency model” (pure digital, digital group within larger holding company, or a mixture of both) that industry can follow? This was the question addressed by four panelists today at the ePharma Summit in Philadelphia. Bill [...]
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Distractions Abound – DTC Perspectives Day 2

By Andy Levitt | Published: October 31, 2008
Andy Levitt of HealthTalker checks in with a report from day 2 of the DTC Perspectives conference in New Jersey. I had to laugh. And you would, too. I looked around the room as the clock approached noon today during Day 2 of the Fall DTC Perspectives conference. I was amazed by the amount of distraction that [...]
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Blind Ambition – DTC Perspectives Day 1

By Andy Levitt | Published: October 30, 2008
HealthTalker CEO Andy Levitt continues his trek across the US, hitting a slew of pharma meetings and speaking at a handful of them. Here’s his wrap up of the DTC Perspectives conference in Livingston, New Jersey. The pharma Fall conference season is in full swing, and today I am happy to be in New Jersey to [...]
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