The Wall Street Journal posted the full video of the new Lipitor television spot. It’s very similar to the old Dr. Jarvik ads, but without the celebrity spokesperson. Pharm Exec will have more on the campaign relaunch in Wednesday’s newsletter.

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Last week’s congressional hearings on direct-to-consumer advertising were, as expected, pretty inconclusive—but that doesn’t mean we won’t be hearing a lot more on the topic. The big question, I think, is when (and whether) the debate will ever get to the point of realism about what DTC is and can be. The idea of advertising [...]

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