Category Archives: Advertising
Mapping Opportunities with the Non-Physician Prescriber
They write 92% of their prescriptions without consulting a physician and are often the first provider a patient sees, and yet nurse practitioners, physician’s assistants and other non-physician prescribers (NPPs) are still somehow overlooked by pharma as an opportunity to drive sales. A GSW Worldwide report titled The non-physician prescriber will see you now points [...]
Also posted in Marketing, Patient Communication, Sales, Strategy, compliance, healthcare, patient compliance, patient education Tagged Aetna, GSW Worldwide, non-physician prescriber, nurse practitioner, physician's assistant, physicians, primary care physicians, Professional Marketing, professional sales, report, sales representatives, Sales Reps, Strategy Leave a comment
PharmExec's 2013 Brand of the Year
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To read the March cover story in the PharmExec digital edition, click here.
Also posted in FDA, Global, Marketing, Pharm Exec Magazine, Safety, Sales, Strategy, Video, patient education Leave a comment

Your 2014 Medicaid Sales & Marketing Plans