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Mark Stevens: God and the Sales Pitch

March 11th, 2008 · 1 Comment

Mark Stevens is at it again. This time, the guy who informed you that Your Marketing Sucks (Crown Business) wants you to know that God Is a Salesman (Hachette Book Group USA/Center Street). And no, he’s not kidding.
Say what you will about his provocative titles—clearly, Stevens is doing something right. He’s the CEO of MSCO, [...]

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Tags: E-Media · Marketing · Sales