Mark Stevens is at it again. This time, the guy who informed you that Your Marketing Sucks (Crown Business) wants you to know that God Is a Salesman (Hachette Book Group USA/Center Street). And no, heâ€™s not kidding.
Say what you will about his provocative titlesâ€”clearly, Stevens is doing something right. Heâ€™s the CEO of MSCO, [...]