Author Archives: Marylyn Donahue
By Marylyn Donahue | Published: November 20, 2013
The radical shift currently taking place in pharma marketing is all about partnering with patients rather than talking at them. In other words, pharma and patients are becoming friends who can help their “partners” educate, design a diet plan, increase disease awareness, and take you to the doctor…well, not quite yet.
By Marylyn Donahue | Published: June 6, 2008
Oregonâ€™s Academy of Family Physicians 1,300 members decided to no longer accept pharma supported grants (restricted and non-restricted) for its continuing education programs. And last month, the American Medical Association (AMA) Council on Ethical Judicial Affairs issued a report saying that physician and institutions of medicine should stop the practice altogether. The idea doesnâ€™t seem to [...]