Author Archives: Marylyn Donahue

The Fort Hood Killing and Psychotropic Drugs

In response to the recent shooting at Fort Hood that killed four (including the killer’s suicide) and wounded 16, the mental health watchdog Citizens Commission on Human Rights (CCHR) views this and other recent incidents as a wake-up call to the dangers of antidepressants, anti-psychotics and anti-anxiety drugs, which between them have accumulated 22 international drug […]
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The Rise of the Patient Participant

Either the doctor’s best friend or nightmare, the e-patient movement (the ‘e’ could stand for engaged or empowered) is here to stay and growing, writes Marylyn Donahue. Championing patients as full partners in their own medical care, via the use of online communities and social media sites are slowly but surely turning patients into participants […]
Posted in E-Media, healthcare, Medical Education, multimedia, Patient Communication, patient education, social media, Technology | Tagged , , , | Leave a comment

“The Secret of Successful Drug Launches”

We love being told secrets especially about something so few know anything about, like how to launch a drug successfully given two-thirds don’t meet expectations. And those new drugs once launched fail to meet prelaunch consensus sales expectations for their first year on the market, and those that fall short typically continue to under-deliver for […]
Posted in Marketing, Strategy | Tagged , , | 1 Comment

Venn Life Sciences Puts LabSkin in the Game

Just think what Frankenstein could do with this product. It looks like skin, feels like skin, but it’s not skin. It’s LabSkin, a facsimile, being manufactured by a clinical research group Venn Life Sciences. Demand for replacement technologies stemmed from the European Union ban on selling cosmetics tested on animals in March 2013, proving where […]
Posted in Deals, R&D, Technology | Tagged , , , | Leave a comment

Marijuana Doctors's Direct-to-Consumer Weed

A milestone of sorts took place on Monday March 3 when MarijuanaDoctors.com began airing a television commercial that looks to be the first ever marijuana commercial on a major TV network. The spot began airing in New Jersey and is believed to be the first time that any major television network in the U.S. has […]
Posted in Advertising, Marketing | Tagged , , , | Leave a comment
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