Author Archives: Guest Blogger

Showing Patients the Bigger Mobile Health Picture

To understand just how far mobile and digital technology can truly influence progress in global healthcare, we first need to form the foundation of the discussion with a few rudimentary facts. Clinical research (“a branch of medical science in human beings”) is critical to healthcare. All patients are human beings. All stakeholders are current or […]
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Market Access in Ukraine

by Lana Sinichkina  and Leonid Cherniavskyi. On September 16, 2014, the Ukrainian and European parliaments ratified the EU–Ukraine Association Agreement (AA), providing for harmonization of many spheres of Ukrainian legislation with EU policy. In line with the signed AA, the government has adopted a detailed implementation plan, which endorses for preparation and approval by the […]
Posted in Europe, Global, Guest Blog, healthcare, Op-Ed, pricing, Regulatory | Tagged , , , | Leave a comment

NIH Invests in Biomedical Big Data

The National Institutes of Health (NIH) announced yesterday that it is issuing nearly $32 million in grants for the development of strategies to analyze and leverage biomedical data sets.  The grants are part of NIH’s Big Data to Knowledge (BD2K) initiative, launched in December 2013. BD2K is funded from all 27 NIH institutes and centers, as […]
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The Place of Digital in the Pharma Marketing Mix

By Mark Perlotto. Thirty-nine years ago this past June, an article appeared in BusinessWeek that offered readers what was for its time a startling degree of foresight. Four paragraphs down, just above their first historic mention of what they called “the paperless office,” the authors of “The Office of the Future” passed along a prediction […]
Posted in Guest Blog, Marketing, multimedia, social media, Strategy, Technology | Tagged | 1 Comment

Customer Engagement Isn’t Just About Physicians: It’s About Sales Reps Too

By Karl Tiedemann. Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force achieve their primary goal — educating […]
Posted in Guest Blog, Sales, Strategy | Tagged | 1 Comment
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