Author Archives: Guest Blogger

Does India's Glivec Decision Make April Fools of Us All?

By Guest Blogger | Published: April 5, 2013
By Helen Disney, Pugatch Consilium. On April 1, India’s Supreme Court denied an appeal challenging the rejection of a patent for Novartis’s cancer drug, Glivec. The drug is a life-saving medicine for certain forms of cancer, patented in nearly 40 other countries — including many which are not noted for the strength of their intellectual property [...]
Posted in Global, Guest Blog, IP, Legal, Op-Ed | Tagged , , , | 2 Comments

Despite Growing Momentum, Repeal of Medical Device Tax Faces Significant Hurdles

By Guest Blogger | Published: April 4, 2013
by William Kitchens On March 21, 2013, the United States Senate approved an amendment by a vote of 79 to 20 to repeal the 2.3 percent medical device excise tax. The tax, which went into effect this past January, was included as part of the Patient Protection and Affordable Care Act.
Posted in Strategy | Tagged , , , , , | Leave a comment

Marketing: Harnessing the Power of 'Pull'

By Guest Blogger | Published: April 3, 2013
Pull marketing – rethinking channel building A big problem Since the early days of the internet, we’ve been busy creating websites and other digital channels. It’s not an exaggeration to say that most pharmaceutical companies already have hundreds of websites and still more are coming. And now everybody is building apps. There’s a lot of activity here and in many ways [...]
Posted in Europe, Global, Guest Blog, Marketing, Strategy | Tagged , , , | Leave a comment

The First, and Last, Word on Medication Adherence: Keep Trying!

By Guest Blogger | Published: April 1, 2013
Patient adherence to medicine is the eternal puzzle for big Pharma:  what combinations of financial incentives, personalized interventions, and just good information work best to push down that stubborn 50 per cent abandonment threshold after six months of treatment?   Certainly there are plenty of new programs on the market, so Pharm Exec believes it’s time [...]
Posted in Guest Blog, compliance, patient compliance | Tagged , , | 2 Comments

Healthcare Systems in Europe "Failing Patients"

By Guest Blogger | Published: March 27, 2013
By Reflector, Brussels correspondent. Any complacency that the world of healthcare might be feeling about advances in the ability to treat patients suffered a head-on assault in Dublin, Ireland, last week, at a conference organized under the auspices of the Irish Presidency of the European Union and featuring a galaxy of Irish and European stars from [...]
Posted in Europe, Guest Blog, Op-Ed, healthcare | Tagged , , , , , , | 1 Comment