Microsoft is at the tail end of its Microsoft Health and Life Sciences Developer and Solutions Conference in Atlantic City. Pharm Exec couldn’t make the show, but Bill Gate’s life sciences crew was nice enough to give us a call and fill us in on the launch of its new development tool kit and how […]

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Looks like pharma companies and wholesalers will have two more years to get the kinks worked out of their electronic pedigree system.
The California State Board of Pharmacy just announced that it would delay its e-pedigree law that would require all drugs that pass through the state to be electronically tracked. The date has been pushed […]

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Looks like everyone is fair game on the Comedy Central show South Park–even Big Pharma. In one of the show’s funniest and most irreverent episodes to date, Eric Cartman (the potty-mouthed chubby kid with the poof-ball hat) becomes infected with HIV during a routine tonsillectomy. And it turns out nobody cares.
Eric goes on an adventure […]

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After weeks of questions and few answers, FDA has identified the contaminant in batches of Baxter’s blood-thinner heparin as over-sulfated chondroitin sulfate, a modified version of a biologically derived compound not found in heparin.
The over-sulfated compound found in the batches is unnatural and is more than likely chemically modified, Janet Woodcock, director of FDA’s Center […]

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IAG Research just released the most recalled new pharma television ads for 2007. Check out the full story at PharmExec.com

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Vytorin Scripts Plummet
In the wake of the ENHANCE study, new prescriptions of the cholesterol-lowering drug Vytorin are dropping drastically, but calls to sales reps by physicians are on the rise.
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Vermont Amends Data Mining Law
After watching similar legislation barring data mining for Rx info get shut down in Maine and New Hampshire, […]

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Cynthia Phillips (right), director of regulatory advertising at Shire HGT, closed this year’s ePharma Summit with a conversation about managing regulatory risks in the world of Web 2.0. Here are some of her comments:
Is the Web promotional labeling? DDMAC does not want to tell us what it is thinking; it just wants to hit us […]

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The United States’ Hispanic market is larger than the whole population of Canada, yet pharma can’t seem to grow its business with the Hispanic consumer, explained Jorge Daboub (right), VP marketing and business development of the Univision Television Group, today at the ePharma Summit.
Some key facts on the Hispanic market:

Hispanics tend to revere physicians […]

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This afternoon at ePharma Summit, ComScore Vice President Carolina Petrini (right) explained how to measure the impact of online branding. Her company tracked the online behavior of patients and prospects, examining whether they interacted with Rx Web branding.
The bottom line:

e-marketing tactics (display ads) work best for awareness
Web sites work best for adherence and new […]

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Rich media took center stage at the ePharma Summit as a panel of online creative directors chatted about what new types of online advertising technology work best. Some of their examples:

A Nuvaring ad with a drop-down menu that allows the user to print a coupon.
A Nasonex ad with a Flash Media graphic that expands to […]

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