Author Archives: Clark Herman
Trends in R&D: The Widening Gap between Success and Failure
The Office of Health Economics (OHE) has released a new study examining drug development costs over the past 30 years. The study finds that out-of-pocket costs to bring a new medicine to market have increased over this period by 600%, success rates from proof of concept to registration have decreased at least twofold since the [...]
The Strange Twists and Turns of 'Pay for Delay'
In the arcane world of patent litigation, the term ‘pay for delay’ can be misleading, and as the Washington debate to restrict these deals unfolds, it is becoming apparent that a ban on such settlements may serve to delay generics even further. Is the fresh grass of reform really always greener than the well-seeded status [...]
Posted in IP, Legal, Market Access, Regulatory, Strategy Tagged generics, patent settlements Leave a comment
It's Blind Leading the Blind on Companion Diagnostics
A new report from the Tufts Center for Study of Drug Development (CSDD), confirms that companion diagnostics are an important factor for pharma companies to consider when seeking reimbursement of their drugs. But companies still have a ways to go in allaying the concerns of investors, regulators and payors alike, and fixing this will require [...]
Posted in FDA, Orphan Drugs, R&D, Regulatory, Strategy, Technology Tagged companion diagnostics Leave a comment
Pharma's Promotional Spend: What's the Right Target?
Global consultancy Cegedim has released its latest survey on how and where big Pharma puts its promotional dollar. Pharmaceutical Promotional Spend: Global Trends reports that spending in emerging markets significantly increased last year, while Europe and US declined slightly. Although overall promotion spending remained flat worldwide at $90 billion, the US still accounts for the [...]
Posted in Advertising, Emerging Markets, Europe, Global, Marketing, Meetings, Sales, Strategy, Technology, social media Tagged Detailing, digital, Global, Promotion, sales representatives, trends Leave a comment

The Sunshine Act: Cloudier Still?