Author Archives: Brittany Agro

The KOL Database Kingdom

By Brittany Agro | Published: November 21, 2008
Tracking interactions with KOLs can be a daunting task if you don’t have the right systems in place. Similar to the children’s mythology-themed boardgame, “Key to the Kingdom,” the odds of mastering it at first try are slim—but over time, you learn from mistakes, become familiar with the rules, and ultimately succeed. Michael Schaffer, senior district [...]
Posted in Marketing | Tagged , , | Leave a comment

An Inevitable Evolution

By Brittany Agro | Published: November 21, 2008
It is all about the pull and less about the push when it comes to delivering an effective and valuable message to physicians without comprising compliance. And the panelists and speakers attending the Center for Business Intelligence’s Premier Opinion Leader Management Systems conference in King of Prussia, PA, couldn’t agree more. Over the next five years, [...]
Posted in Marketing, People | Tagged , , , , | Leave a comment

HBA Leadership Conference: Day 2

By Brittany Agro | Published: November 7, 2008
Beth Rogers, CEO of communications training firm Point Taken Consulting, led HBA workshop attendants through PowerPoint Karaoke. The random display of information on slides, like lyrics that roll on a screen, is behind this training tool that allows participants to think on their feet and clearly present information. Rogers founded the company in 2002 after experiencing [...]
Posted in Events | Tagged , , , , | Leave a comment

PhRMA and the New Physician Marketing

By Brittany Agro | Published: November 7, 2008
I was amazed at the more than 700 women attending the 2008 Women’s Healthcare Business Association (HBA) national conference today. As a first timer at the event (distinguished by the bright orange sticker on my name badge), it was easy to engage in conversations—even for those weary of the press. And for marketers, there was [...]
Posted in Events | Tagged , , , , , , , | Leave a comment

The Triple P

By Brittany Agro | Published: October 14, 2008
Pharma snagged five out of 30 spots designated for the marketing elite on Ad Age’s Power Players 2008 list. Each individual represents a company that is making milestones in terms of signature accomplishments and advertising spending. Let’s take a closer look: #5 Brian Perkins, vice president, corporate affairs Johnson & Johnson Ad Budget: $2.41 billion Key attributes: company’s sponsorship [...]
Posted in Advertising | Tagged , , , , | Leave a comment