Author Archives: Brittany Agro

Connect with a Click of the Mouse

By Brittany Agro | Published: October 28, 2009

Thanks to Google, Facebook, and Twitter, the Internet has become the e-Patient’s No. 1 destination for seeking health information, and industry was all “a tweet” about it at this year’s e-Patient Connections Conference. More than 250 people were in attendance for the two-day event, which included pharma marketers, brand managers, and patient education specialists who shared [...]

Posted in E-Media, Events | Tagged e-Patient Connections Conference, Facebook, Google, Health care, Marketing, Marketing strategy, Online Communities, Pharma, Social network, Twitter | Leave a comment

The Regulation Wars

By Brittany Agro | Published: April 6, 2009

Last Friday, FDA’s Division of Drug Marketing, Advertising, and Communications (DDMAC) issued 14 untitled letters to pharma companies as a result of online advertisements that appeared as sponsored links on search engine results pages. There were already plenty of guidelines on marketing to consumers being enforced by PhRMA, but now comes a crackdown on Internet [...]

Posted in Marketing, Regulatory | Tagged DDMAC, FDA, Marketing | 2 Comments

WeissComm Wins at PR Week

By Brittany Agro | Published: March 6, 2009

Agency talent shined last night for the 2009 PRWeek Awards, held at Tavern on the Green in New York. Recognizing achievement throughout the PR industry, the PRWeek Awards are coveted by agencies hoping to take home the fame and glory for their dedicated work on campaigns. A few noteworthy highlights: The 2009 Healthcare Campaign of the Year [...]

Posted in Events | Tagged Deloitte, public relations, WeissComm Group | 2 Comments

Traditional vs. Digital, or
Integrate! Integrate! Integrate!

By Brittany Agro | Published: February 11, 2009

Can pharma rely on one agency to create both its traditional and its interactive advertising? Or is there a “best agency model” (pure digital, digital group within larger holding company, or a mixture of both) that industry can follow? This was the question addressed by four panelists today at the ePharma Summit in Philadelphia. Bill [...]

Posted in Advertising, E-Media, Marketing | Tagged e-marketing, Eli Lilly, ePharma Summit, Extrovertic, Heartbeat Digital, Saatchi & Saatchi | 5 Comments

AZ is All A-Twitter