Author Archives: admin

Why the Smartwatch Should Make Time for Health

Smartwatches need health data to matter, writes Peter Houston. Still getting used to the idea of a smartphone? Better be quick, the smartwatch is on its way … or maybe not if iOS is your tech platform of choice. Despite usual whirl of rumours that accompany any major product announcement from Apple, the much imagined […]
Posted in Guest Blog, healthcare, Op-Ed, Technology | Tagged , , , , , , , , , | Leave a comment

Behind the Buzzwords, Patient Personas are Powerful

Behind the buzzwords, patient personas are powerful Big, bold, blustering buzzwords are as much a part of the digital marketing landscape as the innovative, enabling technologies that spawn them. New techniques, even new spins on old techniques, demand new terminology. Nine times out of 10 the labels are way more impressive than the concepts they […]
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Social Media's Not So Scary. Now for Social Business

Social media’s not so scary… now for social business I must be going soft. I actually caught myself feeling sorry for pharma marketers the other day. In a moment of weakness, which you’ll be glad to know is long gone, I thought, “It really must get pretty annoying being told your scared of social media […]
Posted in E-Media, Europe, Global, Guest Blog, healthcare, Op-Ed, social media | Tagged , , , , , | 3 Comments

Is Pinterest the Risk-Free Social Channel for Pharma?

Spoiler Alert: the answer is no, writes Peter Houston. I recently came across a blog post headlining Pinterest as the “safest place” for medical marketers to start with social media. All too aware that there are many Pharma marketers out there still a little shy of social, it was a must read.
Posted in Advertising, E-Media, Guest Blog, Marketing, Patient Communication, patient education, social media, Strategy, Technology | Tagged , , , | Leave a comment

Why Social Media Won't Replace Pharma Meetings

It’s OK, social media won’t replace Pharma meetings I read a blog post recently where Brian S. McGowan PhD predicted 50 percent of medical meetings will be replaced by virtual courses within five years. I don’t know about the number, but the logic is probably right. I’m sure a lot of CME can be delivered […]
Posted in E-Media, Global, Guest Blog, social media | Tagged , , | 1 Comment
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