Author Archives: admin

Twitter IPO Looks a Safe Bet for Pharma Marketers

A Twitter (TWTR) IPO is imminent and looks likely to cement the social network’s future – good news for pharma marketers that increasingly see the network as an important place to engage HCPs and the public. The world’s second favourite social networking platform is expected to list on the New York Stock Exchange sometime this […]
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Digital Marketing is Dead, Long Live Marketing!

Digital marketing is dead, long live marketing Everything dies eventually. Print… Dead. Television… Dead… Even God… Dead. Well hold on to your hats, someone has said it, digital marketing is no more. Speaking at the Digital Marketing Exposition & Conference, Dmexco, in Cologne last month, Marc Pritchard – global brand building officer for P&G – […]
Posted in E-Media, Europe, Global, Guest Blog, Marketing, multimedia, Op-Ed, social media | Tagged , , | 1 Comment

Wikipedia is Also a Pharma Marketing Issue

Wikipedia is also a pharma marketing issue Writing just yesterday on this blog, Beth Bengtson, principal at healthcare marketing and communications company Hale Advisors, highlighted the problem posed for public health by Wikipedia. In her post, Beth linked back to a report on Manhattan Research’s 2009 ‘Taking the Pulse’ study that showed medical articles on […]
Posted in E-Media, Global, Guest Blog, healthcare, Marketing, multimedia, Op-Ed, social media | Tagged , , , , , | 11 Comments

Storytelling Partnerships – the New Face of Big Pharma Marketing

Doing deals with storytellers could be as important for pharma as collaborating with research scientists, writes Peter Houston. Leading advertising trade publication Ad Week ran an interesting feature on the ‘New Face of Big Pharma Marketing’ this week. The piece outlines the changes that Obamacare combined with public distrust of pharma is forcing on marketers, noting […]
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Personalization — the Holy Grail of Digital Marketing

It’s not just patients that have interesting marketing personas – HCPs have them too. Last month I wrote about Direct to Persona Marketing™, an approach to fighting the mass market scattergun approach enshrined in traditional DTC. Liquid Grids’ manipulation of data from an analysis of 650 million online conversations is offering marketers some hope of […]
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