Monthly Archives: May 2013

On the Record: Colleen McHorney’s Next Step Agenda on Medication Adherence

PharmExec sat down with Colleen A. McHorney, PhD, former Senior Scientist at Merck’s U.S. Outcomes Research to review her long record of scientific research on adherence in advance of her retirement last month. McHorney highlights the cyclical nature of engagement on adherence programs, technology’s inherent inadequacies, the need to study the provider as well as […]
Posted in Patient Communication | Tagged , , , , , , | 2 Comments

Woodcock Urges Forward March Toward Personalized Medicine

New approaches for conducting clinical trials and developing therapies that actually prevent and cure disease are key to the future of effective drug therapy, according to Janet Woodcock, director of the FDA’s Center for Drug Evaluation and Research (CDER). Personalized medicine has achieved mainstream status, accounting for more new drug approvals and promising pipeline candidates, […]
Posted in Technology | Tagged , , , , , , , , , , , | Leave a comment

Should Pharma Do Tumblr?

Could acquisition by Yahoo make Tumblr more interesting to Pharma? I’m sure you’ve heard already – Internet geriatric Yahoo just bought six-year old Tumblr for $1.1 billion. The deal, likely to complete in the second half of this year, is almost all cash – reportedly almost all the cash Yahoo had in hand at the […]
Posted in Technology | Tagged , , , | 3 Comments

Your 2014 Medicaid Sales & Marketing Plans

by Tom Norton If you are an Rx regional sales director or a product marketing manager, I have a somewhat provocative question for you:  How exactly are you planning your 2014 Medicaid strategy?
Posted in Advertising, Guest Blog, healthcare, Legal, Market Access, Marketing, pricing, Regulatory, Sales, Strategy | Tagged , , , , , , , , , , | Leave a comment

Protecting Your "Online Reputation"

By Don Sorenson. For CEOs who have spent long years and countless funds building a solid pharmaceutical brand and life-changing drugs, discovering defamatory remarks about your company online can come as quite a shock. Even worse, the negative comments about the company are often published on social media and popular review websites that rank high […]
Posted in Guest Blog, Marketing, social media | Tagged , , , , , | 2 Comments
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