Monthly Archives: April 2013

Tough Times Ahead for New Medicines under NHS England?

By Leela Barham You’d be forgiven for missing it with the vast array of new agencies and the policy documents, guidance, consultations and ‘engagement’ activity they’re doing on in the ‘new’ NHS in England, but on the 4th April NHS England (formerly the NHS Commissioning Board) set out 15 commissioning policies in 250 pages.  They’re […]
Posted in Europe, Global, Guest Blog, healthcare, pricing | Tagged , , , , , | Leave a comment

Forget Digital Differentiation: Focus on Cross-Channel ‘Fusion’

Forget digital differentiation and innovation. You need to be focusing on cross-channel ‘fusion’, writes Peter Houston. Like you, I get invites to attend educational webinars on an almost daily basis; I probably actually attend one every couple of weeks. Most invites get passed over because it’s not my field, I’ve heard it all before or […]
Posted in E-Media, Guest Blog, social media, Technology | Tagged , , , | 2 Comments

Safety Trumps Access to Pain Meds for FDA

By Jill Wechsler, Washington Correspondent. The Food and Drug Administration has come down on the side of reducing abuse of opoid medications, over encouraging wider availability of low-cost painkiller meds. The agency decided to block generic versions of the original OxyContin formulation, which is fairly easy to manipulate by illegal users. The aim is to […]
Posted in Guest Blog, healthcare, Op-Ed, Regulatory, Safety | Tagged , , , | Leave a comment

Budget Cutters Propose Big Hits on Pharma

By Jill Wechsler, Washington Correspondent. The Obama administration’s budget plan for fiscal year 2014 apparently assumes that the pharmaceutical industry can support Medicare and other health programs through changes in drug coverage and payments. It also relies on industry fees to keep the Food and Drug Administration up and running. Meanwhile, FDA and other public […]
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Ad Agency Encourages Pharma Marketers to Reboot

People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don […]
Posted in Advertising, Agency Insight, Emerging Markets, FDA, healthcare, leadership, Marketing, Patient Communication, patient education, People, Regulatory, Sales, social media, Strategy, Technology | Tagged , , , , , , , , , , , , | 1 Comment
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