Monthly Archives: June 2012
The Cost of Pharma Divorce
Final:
THE COST OF PHARMA DIVORCE
Corporate spin-offs are on the rise across the pharmaceutical sector, but at what cost to shareholders? Brian McGilligan, AVP, Life Sciences Program Management Consulting Lead at Cognizant argues that in haste to obtain decree absolute, demerging businesses could be threatening their long term viability.
Demergers are in fashion again. After years of [...]
Posted in Deals, Global, Guest Blog Tagged corporate strategy, demergers, mergers & acquisitions 1 Comment
Meaningful Uses of HIT?
A diverse group of HIT professionals – including physicians, academics, developers and entrepreneurs – gathered at Sudler & Hennessey’s Health and Technology Summit in New York City to discuss the challenges related to health information technology implementation, and the ways to move forward.
Posted in Strategy Tagged business model, digital, EHRs, Electronic Data Capture, Health Information Technology, HIT, Meaningful Use Leave a comment
Cause and Effect—Sales Rep Visits and Physician Prescribing Habits
A new study suggests that physicians who see fewer reps are slower when it comes to dropping ‘black-box’ drugs—and at adopting promising new medications.
If you’ve ever had any doubts about whether your sales reps are actually affecting the prescribing habits of the physicians they visit, a new report by ZS Associates, recently reported on in [...]
Posted in Marketing, Sales, healthcare Tagged Pratap Khedkar, prescribing habits, Sales Reps, ZS Associates 1 Comment
Fixing Innovation: Lilly's CEO Says Why, and How
Following his keynote address last week at the Financial Times US Healthcare and Life Sciences Conference in New York, Eli Lilly CEO John Lechleiter huddled into a corridor to speak with PharmExec about his agenda as incoming chairman of PhRMA, and how to fix innovation.
Posted in Europe, Events, FDA, Global, IP, Legal, Market Access, Meetings, People, R&D, Regulatory, Safety, Strategy, Technology, healthcare, leadership, pricing Tagged CEO, CEOs, drug safety, Eli Lilly, Financial Times, Global, healthcare reform, innovation, IP, IPAB, Lilly, PhRMA, policy, R&D 1 Comment

BIO 2012: The Case for Collaboration