Monthly Archives: May 2012
Heady Ideas for Digital Health Marketing
If you really want to know what’s on a patient’s mind, it’s best to skip the small talk and go straight to the brain waves, as demonstrated by Neuro Insight CEO Pranav Yadav in the lead-off presentation yesterday at Chandler Chicco’s Pioneers in Digital Health conference.
Less is More: HHS Austerity Care
By Tom Norton
As the US Department of Health and Human Services (HHS) circles around the elements of health care that will actually be included in our new “Essential Health Benefits” (EHB), one aspect of the EHB offering has caused a tremendous stir among dozens of health groups. Their collective concern is focused on the pharmaceutical [...]
Posted in Guest Blog, Legal, Regulatory, compliance, healthcare Tagged Affordable Care Act, formulary, health insurance, healthcare reform, HHS, Managed care, Obamacare, policy, Regulatory Leave a comment

CETP Inhibitors: Blockbusters that Never Ran?