Monthly Archives: May 2012
By William Looney | Published: May 11, 2012
CBI conference highlights three turnaround strategies to plug the gaps in patient adherence. New insights into customer behavior fostered by the revolution in information technology are finally being applied to the age-old quandary of why most patients stop taking prescribed medications after a few months of therapy. This was a key conclusion of last month’s [...]
By Guest Blogger | Published: May 11, 2012
By Nathan Jessop. While French politics has taken a decisive shift to the left with the election of the country’s first socialist president for 17 years, it does not look like Francois Hollande will be changing or derailing any of the existing — and sometimes quite radical — healthcare reforms that the outgoing Nicolas Sarkozy had introduced [...]
By Jennifer Ringler | Published: May 9, 2012
For pharma, simply moving traditional marketing materials and tactics from print to online is not enough—a true digital transition must be interactive to be effective. According to a new report from comScore, which works with health industry marketers to quantify the success of their online programs and provides competitive intelligence and benchmarking solutions, the most effective [...]
By Guest Blogger | Published: May 9, 2012
By Patricia Van Arnum. Drug shortages, particularly those for sterile injectable drugs, took center stage last year. In response, industry and the federal government, including FDA, took steps to address the problem. Progress has been made, and Congress is further evaluating if additional steps need to be taken.
By Ben Comer | Published: May 8, 2012
Social networks existed long before Mark Zuckerberg came along. What hasn’t existed until recently are the tools, metrics and case studies necessary to understand how physicians influence each other within professional networks, and how these relationships can be used to change prescribing behavior.