PharmExec Blog

Call for Ad Stars Submissions!

Call for Ad Stars Submissions!

It’s that time again for the editors of Pharm Exec to narrow down its choices for our annual Ad Stars feature, recognizing the most clever, unique and effective campaigns in pharma advertising over the past year.

We’d like to extend an opportunity for you to submit an ad for consideration. Please feel free to share with us the campaign that your agency or firm feels truly helps the client stand apart from its competition.

What we need:

• name of client
• name of brand/medication (RX only, no OTC)
• name of ad campaign
• Names and titles of the team responsible for its creation
• medium of delivery—Was it a print campaign? TV only? DTC? DTP? Magazines? Let us know!
• PDF, JPEG, website link, or some other way to view the ad, attached to initial email

Deadlines: Please submit your suggestion NO LATER than Friday, February 3, to Jennifer Ringler, Associate Editor, at jringler@advanstar.com, and please CC Managing Editor Jeff Schindler, at jschindler@advanstar.com.

If your submission is selected, we will be in touch to set up an interview with your creative team, to discuss the inspiration behind your ad, why you feel it stands out, and what the creative process was like.

Art: If included in the feature, we will also need corresponding artwork (a high-res image or PDF) of the ad. Lastly, the creative teams in the past have been nice enough to get together and take a quirky picture of themselves (with whatever props they want) to be included with their writeup, so we’d like to discuss this as well. If/when you are contacted and selected, the deadline for ALL ART will be February 17.

Please feel free to view the 2011 Ad Stars section for the feel of the feature we put together:
http://pharmexec.findpharma.com/pharmexec/article/articleDetail.jsp?id=711573

Thanks! We hope to hear from you!

Sincerely,
The Editors of Pharm Exec

Jennifer Ringler, Associate Editor
Pharmaceutical Executive magazine
Advanstar Communications

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