Monthly Archives: December 2010

Pfizer: A Sudden Change at the Helm

Pfizer veteran insider succeeds Jeffrey Kindler as CEO—with more to come Pfizer’s Board of Directors has elected Ian C. Read, currently head of the company’s global biopharmaceutical operations, as President, CEO, and director.  Read succeeds Jeff Kindler in a transition that was sudden and unexpected:  occurring on a Sunday night, by early Monday morning Kindler’s […]
Posted in leadership, News, People | Tagged | 3 Comments

A Fine Line Between Regulation and Evolution

The strict regulatory divide between market authorization and price reimbursement is crumbling in the US. Ansis Helmanis asks — is industry prepared to adapt or challenge? On September 17, the FDA and CMS jointly issued a Federal Register (FR) notice that they were establishing a process for overlapping evaluations of premarket, FDA-regulated medical products when […]
Posted in FDA, Market Access, Regulatory | Tagged , , , , | Leave a comment

Favorite Pharma Ad of 2010

Pharm Exec has begun its search for the Ad Stars, our annual feature honoring the best in Rx advertising, and we want your input. If a great advertisement for a prescription drug — TV, print, online, radio, or any other format — has sparked your attention for its purpose, creativity, and cleverness, we’d like to […]
Posted in Advertising, Agency Insight | Tagged , , , | Leave a comment
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